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The scope of this Emissions Scenario Document includes the blending of fine and functional fragrance oils into consumer and commercial products. The manufacture of aroma chemicals and the formulation of fragrance oil are outside the scope of this scenario. However, these industrial operations are discussed in this section as an introduction to the fragrance industry as a whole. The following life-cycle diagram demonstrates the applicability of this scenario.  

Consumer goods --- Consumer products --- Consumers' goods --- Goods, Consumer --- Commercial products

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Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Marketing --- Industrial management --- Aftermarkets --- Selling --- E-books

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What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena.

Marketing --- Management. --- Marketing management --- Business logistics --- Marketing. --- Administration --- Industrial relations --- Organization --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling

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Relationship marketing. --- Marketing. --- Marketing --- Management. --- Marketing management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Business logistics --- Industrial management --- Aftermarkets --- Selling --- Customer relations --- Relationship marketing --- Management --- E-books

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Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

Sales management. --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Management, Sales --- Marketing --- Market research. --- Sales/Distribution. --- Market Research/Competitive Intelligence. --- Market research --- Markets --- Research --- Research, Industrial