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Social networks --- Economic aspects

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Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Business communication. --- Online social networks.

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Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, provides original research on key issues in the field of identity management and social networking sites. The contributors to this volume draw on current research in the field and offer new theoretical frameworks and research methods, making the book useful for both students and scholars of social media.

Impression formation (Psychology) --- Self-presentation. --- Social networks.

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Environmentalism. --- Environmental policy. --- Policy sciences. --- Social networks.

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Social Media hat sich in den letzten Jahren als Bestandteil der Unternehmenskommunikation und des Marketings etabliert. Viele Unternehmen fragen sich, was ihnen ihre Social Media-Investitionen schlussendlich bringen. Oft wissen sie nicht, wie sie den Nutzen von Social Media messen können. Dieses Fachbuch beschreibt eine Studie, die bei sechs Schweizer Großunternehmen wissenschaftlich fundiert den Nutzen von Social Media für unterschiedliche Unternehmensbereiche analysiert. Anhand eines Reportings soll für jedes untersuchte Unternehmen aufgezeigt werden worin der Nutzen ihrer Social Media-A

Social media --- Online social networks --- Economic aspects.