Listing 1 - 10 of 63 | << page >> |
Sort by
|
Choose an application
Product management. --- New products. --- New products --- Marketing.
Choose an application
New products --- Biometry
Choose an application
A thorough treatment of product and systems development in terms of value to all stakeholders Product and Systems Development compiles more than twenty years of research and practice from a value perspective, from vision and marketing to design, manufacturing, delivery, operations, and maintenance. It defines stakeholder value and identifies specific stakeholders in the product and system development process; covers best practices in development; and examines systems engineering, current industry views, and the life cycle of a value stream. Featuring appendices written
Choose an application
Pourquoi certains produits et services déclenchent-ils un véritable buzz ? Comment se fait-il que certains messages ou idées se répandent comme une traînée de poudre ? Comment expliquer que la viralité d'un contenu ne tienne pas uniquement à sa qualité, son prix ou la publicité qui en est faite ? De l’achat d’une voiture aux vêtements que l’on porte ou aux prénoms que l’on choisit pour ses enfants, l’influence sociale joue un rôle clé. Et cela commence par l’immense bavardage, on et offline, que constitue le bouche à oreille. Jonah Berger décrypte ici le fonctionnement social de ce phénomène viral et les ressorts psychologiques qu’il implique. À partir d’études et à l’aide de nombreux exemples concrets et anecdotes, il donne des pistes qui permettront à tout type de contenu d’atteindre une visibilité maximale. Nul besoin d’être un génie du marketing ni de disposer d’un budget promotionnel élevé pour que vos posts, vos tweets ou le contenu que vous mettez en ligne se propagent tel un virus : vous pouvez vous-même créer la tendance !
New products --- Consumer behavior --- Popularity
Choose an application
Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently.
Choose an application
Entrepreneurship. --- New products. --- Relationship marketing. --- Business planning. --- Business planning. --- Entrepreneurship. --- New products. --- Relationship marketing.
Choose an application
Stories and advice for creating a business out of the food you love.
Cooking --- Food trade --- New products --- New business enterprises --- Vocational guidance
Choose an application
How to implement an innovation engine in any organization Innovation is often sought and is in high demand today. At the same time it is often misunderstood and lacks committed sponsorship. Today, most teams at the top need an innovation capability in a manner that works in tandem with their performance/operations management. Packed with actionable ideas, references, links, and resources, Innovation Engine meets that need.Reveals how to develop strategy, road maps, and processes for innovation executionProvides high level implementation guidance on executing in
Technological innovations --- Diffusion of innovations --- New products. --- Strategic planning. --- Management.
Choose an application
Technological innovations --- New products --- Business enterprises. --- Management. --- Design.
Choose an application
Listing 1 - 10 of 63 | << page >> |
Sort by
|