Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

[2nd ed.] With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring innovation, digital multi-platform developments, the economics of networks, copyright, corporate expansion and advertising, this book teaches media students all the pressing questions and issues that are transforming the media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.

Mass communications --- Service industry --- Mass media --- Economic aspects --- Mass media - Economic aspects

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing.