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Marketing experts, Dr Kumar and Jan-Benedict Steenkamp examine how companies, from what are now considered emerging markets, will successfully reach, and in some cases are already reaching, the developed world as consumer brands. Brand Breakout outlines eight strategies that these brands can pursue to become recognised global consumer brand names. While some emerging companies and brands will fail (as is also the case for Western brands!), the strategies and their underlying strategic brand-building principles are here to stay. The authors warn Western brands to be prepared for the new competition and changes that are rapidly coming their way.Bron : http://www.palgrave.com
Marketing --- Marketingstrategie --- Merkstrategie --- Internationalisering --- Internationale marketing --- Internationale handel --- Internationale organisatie
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verbintenissenrecht --- Commercial law --- Incoterms --- Transport law --- handelsrecht --- transportrecht --- Belgium --- PXL-Business 2015 --- internationale handel --- terminologie
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The end of the Cold War has prompted many donors of Official Development Assistance (ODA) to fundamentally realign their global aid and trade relations. Despite recent progress in untying ODA and a number of related efforts to enhance the overall efficiency of international cooperation with the poorest countries, it remains unexplained why some OECD states have liberalised their bilateral programmes to a considerable extent – whereas others have continued to use foreign aid as a means to promote domestic exports. Jan-Henrik Petermann widens the scope of previous macro-analyses of ‘system-driven’ reorientations in tying practices in the wake of 1989/90, inquiring into donors’ national parameters of policy-making at the strategic nexus between external trade and international development. Contents Official Development Assistance (ODA) International Trade International Relations Cold War OECD Target Groups Researchers and students of comparative politics, economics and International Relations Experts and practitioners of development cooperation and foreign trade policy Author Jan-Henrik Petermann is a business and economics correspondent for a German news agency.
Social sciences (general) --- Politics --- Foreign trade. International trade --- internationale handel --- politiek --- sociale wetenschappen --- armoede --- export
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Economics --- HO (hoger onderwijs) --- internationale handel --- betalingsverkeer --- prijsbeleid --- tewerkstelling --- economie --- macro-economie --- consumenten
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"Delaney's excellent book truly is the definitive guide. It easily and thoroughly explains everything you need to know." Steve Strauss, USA Today "Exporting: The Definitive Guide to Selling Abroad Profitably is generously sprinkled with Notes and Tips that deliver concise, insightful bursts of advice and counsel. These suggestions alone are worth the price of the book. From planning to execution, Laurel Delaney is like a trusted guide—encouraging one forward, pointing out potential pitfalls, and helping navigate the way through the exciting and challenging world of exporting." John N. Popoli, President and CEO, Lake Forest Graduate School of Management "I highly recommend this book to anyone looking to export. The real world, nuts and bolts kind of advice and information it contains will save you money and time— and make you a more effective exporter." Steve King and Carolyn Ockels, Small Business Labs "Exporting: The Definitive Guide to Selling Abroad Profitably is an invaluable guide to navigating the often-challenging waters of exporting." Rieva Lesonsky, SmallBizDaily "Exporting: The Definitive Guide to Selling Abroad Profitably is the 'how to' manual on how to grow USA factories jobs. Step by step and easy to read." Drew Greenblatt, CEO, Marlin Steel "If you intend to grow your business beyond the U.S. border, Exporting: The Definitive Guide to Selling Abroad Profitably is a great place to start." Anita Campbell, founder of Small Business Trends "As a valued Chapter Chair of the Women Presidents' Organization, Laurel Delaney has addressed a key issue our members face. While 25% of our members are international, another 25% would like to do business internationally. This book is a powerful guide that will help empower business owners and entrepreneurs by giving them everything they need to know about exporting." Dr. Marsha Firestone, President and Founder of the Women Presidents’ Organization "Exporting: The Definitive Guide to Selling Abroad Profitably takes the fear out of going global. It provides a step-by-step roadmap with very detailed and practical advice. From helping to identify markets to developing the relationships necessary for sales and distribution--this book is a must-have for any business trying to expand globally and profitably." Ellen A. Rudnick, Executive Director and Clinical Professor, Polsky Center for Entrepreneurship and Innovation, University of Chicago, Booth School of Business Exporting: The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners—the makers, movers, and shakers in our world—interested in taking their businesses to the next level of growth through exports. In the old days, creating an international business was left to relatively few--those with the wherewithal to move boatloads of goods into foreign countries. But now, thanks to the Internet, businesses of all sizes have a huge new opportunity to sell both goods and services globally. Yet only 1% of all U.S. businesses export. Why? Typically, exporting begins with unsolicited inquiries from foreign customers on the web via email, website, blog, or posting on a Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid? Help is here—Exporting equips you with the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. It also imparts a can-do spirit on exporting, leading to greater revenues, stability, and profitability for your business. Exporting: The Definitive Guide to Selling Abroad Profitably: Lays out simple steps to conduct market research, find customers, open new markets, get paid, and ship goods and services. Takes you through the exporting process via the Internet and other means. Shows how to use social media to expand your international presence. Provides insider tips and strategies to export efficiently and profitably. Explains how the U.S. government helps exporters. Walks readers through the export business plan. With 70 percent of global buying power lying outside U.S. borders, exporting is not just an option for ambitious entrepreneurs--it’s an absolute must for building and sustaining a successful future.
Economics --- Methodology of economics --- Foreign trade. International trade --- Business economics --- Business management --- Business economics --- internationale handel --- financieel management --- bedrijfseconomie --- Facebook --- economie --- management --- bedrijfskunde --- export --- handelswetenschappen
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handelsrecht --- Incoterms --- internationale handel --- Foreign trade. International trade --- Commercial law --- Buitenlandse handel [Reglementering van de ] --- Commerce extérieur [Réglementation du ] --- Commerce international--Droit et législation --- Foreign trade regulation --- International trade--Law and legislation --- Internationale handel--Recht en wetgeving --- Droit commercial (droit international) --- Contrats internationaux --- Délivrance (droit) --- International trade --- Law and legislation --- Incoterms 2000 --- Contrats internationaux.
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Née au début des années 1970 aux États-Unis, en Grande-Bretagne et au Canada, l'économie politique internationale (EPI) éclaire notre compréhension des transformations de la scène internationale en mettant l'accent sur leur dimension économique. Elle s'intéresse aux interactions entre le monde des États et les marchés et à leurs effets sur la politique mondiale. Devenue aujourd'hui, avec les questions de sécurité, l'une des plus importantes disciplines du champ plus vaste des relations internationales, l'EPI a procuré à ce dernier certains de ses concepts les plus novateurs : mondialisation, interdépendance complexe, stabilité hégémonique, puissance structurelle, gouvernance mondiale, etc. Elle a donné naissance à diverses théories, dont les principales sont défendues par deux écoles largement incompatibles : l'école orthodoxe, ancrée aux États-Unis, et l'école hétérodoxe, dominante en Grande-Bretagne et très présente au Canada et un peu partout dans le monde. Synthèse critique à destination des internationalistes francophones, ce livre présente les principaux auteurs, paradigmes et débats fondateurs de la discipline.
International economic relations --- AA / International- internationaal --- 330.1 --- 382.0 --- 327.0 --- Domein en natuur van de staathuishoudkunde. --- Algemeenheden. Techniek en praktijk van de internationale handel. Internationale economische betrekkingen. --- Internationale politiek: algemeenheden. --- Domein en natuur van de staathuishoudkunde --- Algemeenheden. Techniek en praktijk van de internationale handel. Internationale economische betrekkingen --- Internationale politiek: algemeenheden --- Economics --- Commerce --- Business & Economics --- International Commerce --- United States --- Foreign economic relations
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382.43 --- Uitvoerondernemingen. Exporteursverenigingen. --- kmo --- commerce international --- 338.046.2 --- pme --- internationale handel --- Kleine en middelgrote bedrijven. --- Economic and monetary union --- Small business --- Europe --- Finance --- Case studies --- Economic integration --- Globalization --- Economic aspects --- Uitvoerondernemingen. Exporteursverenigingen --- Kleine en middelgrote bedrijven --- E-books
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History of Belgium and Luxembourg --- History of the Low Countries --- politieke geschiedenis --- internationale handel --- zeehavens --- anno 500-1499 --- anno 1500-1799 --- anno 1800-1999 --- Scheldt --- C8 --- haven --- handel --- Ideologie en politiek --- scheepvaart --- waterbeleid --- Schelde (Rivier) --- History --- Law and legislation --- Rivers --- Scheldt River --- History.
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