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Going viral
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ISBN: 9780745671291 9780745671284 0745671292 Year: 2013 Publisher: Cambridge : Polity,

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Abstract

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online


Book
Developing people's information capabilities
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ISBN: 1781907676 1781907668 1299789617 9781781907672 9781299789616 9781781907665 Year: 2013 Publisher: United Kingdom

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Developing people's information capabilities : fostering information literacy in educational, workplace and community contexts is Vol 8 of the well regarded Library and Information Science Series. This book hones in on accessible issues across different work and educational contexts and is of value to both academic and practitioner.


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Rethinking information literacy : a practical framework for supporting learning
Authors: ---
ISBN: 9781856048224 1856048225 1856049523 1299278183 9781856049528 Year: 2013 Publisher: London Facet

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A vision for the future of information literacy teaching Based on groundbreaking research, undertaken by the authors as part of the prestigious Arcadia Programme at Cambridge University, this presents a new and dynamic information literacy curriculum developed for the 21st century information professional. The curriculum adopts a broad definition of information literacy that encompasses social as well as academic environments and situates IL as a fundamental attribute of the discerning scholar and the informed citizen. It seeks to address in a modular, flexible and holistic way the developing information needs of students entering higher education over the next five years. Interweaving the authors' research and the reflections of internationally-recognised experts from the library, education and information literacy sectors, it will illustrate how and why this new curriculum will work in practice.


Book
Nutzerbezogene marktforschung fur bibliotheken.
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ISBN: 3110276305 3110276232 1306205247 9783110276305 9781306205245 9783110276237 3110276313 9783110276312 Year: 2013 Publisher: [Place of publication not identified] E-Content Generic Vendor

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This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of "mystery shopping" as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online res


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The information behavior of a new generation
Authors: ---
ISBN: 1299251595 0810885956 9780810885950 9780810885943 0810885948 9781299251595 Year: 2013 Publisher: Lanham

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The Information Behavior of a New Generation: Children and Teens in the 21st Century attempts to describe the significant changes in the information behavior of children and youth over the last two decades. Thirteen researchers from a variety of disciplines discuss the changes that can be attributed to mobile technology, social networks, and digital media.

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