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We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online
Online social networks --- Information technology --- Internet --- Digital media --- Social aspects. --- Social aspects --- Online social networks. --- Information behavior. --- Political aspects. --- Online social networks - Social aspects. --- Information technology - Social aspects --- Internet - Social aspects --- Digital media - Social aspects
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Developing people's information capabilities : fostering information literacy in educational, workplace and community contexts is Vol 8 of the well regarded Library and Information Science Series. This book hones in on accessible issues across different work and educational contexts and is of value to both academic and practitioner.
Information behavior. --- Information literacy --- Study and teaching. --- Information-seeking behavior --- Human behavior --- Information science --- Information processing --- Information retrieval --- Capacity building --- Access to information --- information management --- Teaching --- Language Arts & Disciplines --- Library & information services. --- Literacy strategies. --- Library & Information Science --- General. --- Literacy. --- Littératie
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A vision for the future of information literacy teaching Based on groundbreaking research, undertaken by the authors as part of the prestigious Arcadia Programme at Cambridge University, this presents a new and dynamic information literacy curriculum developed for the 21st century information professional. The curriculum adopts a broad definition of information literacy that encompasses social as well as academic environments and situates IL as a fundamental attribute of the discerning scholar and the informed citizen. It seeks to address in a modular, flexible and holistic way the developing information needs of students entering higher education over the next five years. Interweaving the authors' research and the reflections of internationally-recognised experts from the library, education and information literacy sectors, it will illustrate how and why this new curriculum will work in practice.
Information systems --- Information user --- Information literacy --- Study and teaching (Higher) --- Information behavior. --- Human behavior. --- Action, Human --- Behavior, Human --- Ethology --- Human action --- Human beings --- Human biology --- Physical anthropology --- Psychology --- Social sciences --- Psychology, Comparative --- Information-seeking behavior --- Human behavior --- Behavior --- Libraries and colleges. --- Culture de l'information --- Bibliothèques et universités --- Social aspects --- Etude et enseignement (Supérieur) --- Aspect social --- Social aspects. --- Colleges and libraries --- Libraries and universities --- Universities and libraries --- Universities and colleges --- Academic libraries --- Literacy, Information --- Information science --- Information literacy - Study and teaching (Higher)
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This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of "mystery shopping" as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online res
Libraries --- Public services (Libraries) --- Library Web sites --- Online information services --- Library users --- Information behavior --- Information-seeking behavior --- Human behavior --- Library customers --- Library patrons --- Patrons of libraries --- Readers (Library users) --- Reading public (Library users) --- Users of libraries --- Persons --- Electronic information services --- On-line information services --- Online services (Information services) --- Information services --- Web sites --- Web librarianship --- Libraries and readers --- Library public services --- Library services to users --- Public libraries --- Library science --- Evaluation. --- Testing. --- Attitudes. --- Research. --- Public services --- Services to users --- Services for --- Market research. --- libraries. --- quality management.
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The Information Behavior of a New Generation: Children and Teens in the 21st Century attempts to describe the significant changes in the information behavior of children and youth over the last two decades. Thirteen researchers from a variety of disciplines discuss the changes that can be attributed to mobile technology, social networks, and digital media.
Information behavior. --- Information literacy. --- Human information processing in children. --- Children --- Teenagers --- Internet and children. --- Internet and teenagers. --- Technology and children. --- Technology and youth. --- Youth and technology --- Youth --- Children and technology --- Technology --- Teenagers and the Internet --- Children and the Internet --- Internet (Computer network) and children --- Adolescents --- Teen-agers --- Teens --- Young adults (Teenagers) --- Childhood --- Kids (Children) --- Pedology (Child study) --- Youngsters --- Age groups --- Families --- Life cycle, Human --- Human information processing (Child psychology) --- Information processing in children --- Cognition in children --- Literacy, Information --- Information science --- Information-seeking behavior --- Human behavior --- Effect of technological innovations on. --- Comportement dans la recherche de l'information --- Culture de l'information --- Information, Traitement de l', chez l'enfant --- Enfants --- Internet et enfants --- Internet et adolescents --- Technologie et enfants --- Technologie et jeunesse --- Effect of technological innovations on --- Effets des innovations sur
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