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This work offers the first English-language survey of the book industry in Renaissance Italy. Whereas traditional accounts of the book in the Renaissance celebrate authors and literary achievement, this study examines the nuts and bolts of a rapidly expanding trade that built on existing economic practices while developing new mechanisms in response to political and religious realities. Approaching the book trade from the perspective of its publishers and booksellers, this archive-based account ranges across family ambitions and warehouse fires to publishers' petitions and convivial bookshop conversation. In the process it constructs a nuanced picture of trading networks, production, and the distribution and sale of printed books, a profitable but capricious commodity. Originally published in Italian as Il commercio librario nell’Italia del Rinascimento (Milan: Franco Angeli, 1998; second, revised edition, 2003), this present English translation has not only been updated but has also been deeply revised and augmented.

Book history --- anno 1400-1499 --- anno 1500-1599 --- Italy --- 094 <45> --- 094 "14/15" --- 655.42 <45> --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Italië --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Renaissance. Periode 1400-1599 --- Boekhandel--algemeen--Italië --- Book industries and trade --- History --- History. --- Education --- Social Sciences --- Book Studies & Arts --- 094 "14/15" Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Renaissance. Periode 1400-1599 --- 094 <45> Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Italië --- distribution [function] --- bookselling --- Book trade --- Cultural industries --- Manufacturing industries --- E-books

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Itinerant salesmen, also called pedlars, street hawkers, hucksters and ballad singers are considered to be the most important distributors of popular printed matter in Europe between 1600 and 1850. A general assumption is that the pedlar travelling from town to countryside was strongly distinct from the role of the established booksellers in the towns, selling books to the educated and affluent buyer. The commercial position of the urban pedlars, however, is very often underestimated. In this book, therefore, the itinerant book trade is studied in an English and Dutch, urban context, leading to a new perspective on the role of the pedlars as an intermediary between the established booksellers and an extensive, socially diverse reading public.

Book industries and trade -- England -- History -- 17th century. --- Book industries and trade -- England -- History -- 18th century. --- Book industries and trade -- Netherlands -- History -- 17th century. --- Book industries and trade -- Netherlands -- History -- 18th century. --- Book industries and trade -- Social aspects -- England. --- Book industries and trade -- Social aspects -- Netherlands. --- Peddling -- England -- History -- 17th century. --- Peddling -- England -- History -- 18th century. --- Peddling -- Netherlands -- History -- 17th century. --- Peddling -- Netherlands -- History -- 18th century. --- Book industries and trade --- Peddling --- Education --- Social Sciences --- Book Studies & Arts --- History --- Social aspects --- Book trade --- Hawking --- Huckstering --- Peddlers and peddling --- Colporteurs et colportage --- 655.42 <492> --- 655.42 <41> --- 094.1 <41> --- Direct selling --- Boekhandel--algemeen--Nederland --- Boekhandel--algemeen--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Oude drukken: bibliografie----Europa--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Sales & Selling --- 094.1 <41> Oude drukken: bibliografie----Europa--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- printed ephemera --- distribution [function] --- bookselling --- Cultural industries --- Manufacturing industries --- 094:054 --- 655.56 --- 094.1 <492> --- 094.1 <492> Oude drukken: bibliografie----Europa--Nederland --- Oude drukken: bibliografie----Europa--Nederland --- 094:054 Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Nieuwsbladen --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Nieuwsbladen --- Boekdistributie --- Book history --- book history --- Trade theory --- anno 1700-1799 --- anno 1800-1899 --- anno 1600-1699 --- Netherlands --- England --- Book industries and trade--England--History--17th century --- Book industries and trade--Netherlands--History--17th century --- Peddling--England--History--17th century --- Peddling--Netherlands--History--17th century --- Book industries and trade--Social aspects--England --- Book industries and trade--Social aspects--Netherlands --- Book industries and trade--England--History--18th century --- Book industries and trade--Netherlands--History--18th century --- Peddling--England--History--18th century --- Peddling--Netherlands--History--18th century --- Industry.--ukslc --- E-books --- Livres --- Industrie --- Histoire --- marktkramer