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This book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among new and established customers.We'll give you the confidence to segment your market and customers so you can choose the right strategies for your business, products and services.You'll learn how to avoid costly mistakes with effective research and a practical marketing plan as well as how to use online marketing, PR, direct mail, promotions and other tools to run effective marketing campaigns that deliver measurable results.Jargon free, accessible, no detailed knowledge required, sig
Marketing --- Internet marketing --- Customer relations --- Marketing. --- Internet marketing. --- Customer relations. --- E-books --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling
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Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Business planning. --- Consumers' preferences. --- Customer relations. --- Customer relations --- Customer services --- Commerce --- Business & Economics --- Marketing & Sales --- Consumers --- Research. --- Consumer research --- Business enterprises --- Business plans --- Corporate planning --- Corporate strategy --- Corporations --- Strategy, Corporate --- Planning --- Strategic planning --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Customer services.
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This Certification guide will follow a step-by-step approach to instruct the reader what they need to know to be able to become certified with Microsoft Dynamics CRM 2011.If you will implement Microsoft Dynamics CRM 2011, this book is for you. You should have a working knowledge of Microsoft Windows, Microsoft Internet Explorer, and Microsoft Office.
Information Technology --- General and Others --- Customer relations --Management -- Data processing. --- Management information systems. --- Microsoft CRM. --- Relationship marketing. --- Customer relations --- Management --- Data processing. --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Microsoft Dynamics CRM --- Sociotechnical systems --- Information resources management --- Salesforce (Online service) --- Communication systems --- Management information systems --- Management&delete& --- Data processing --- E-books --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing
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This insightful book shows you how to deal with an issue as old as the library profession: interacting with problem patrons. It looks at this fact of life that affects almost every facet of library work and provides practical solutions--some developed within the field and some borrowed from other professions--that will improve reference services for those you serve and make the work of your library staff less stressful, more productive, and increasingly meaningful.Helping the Difficult Library Patron: New Approaches to Examining and Resolving a Long-Standing and Ongoing Problem exami
Public services (Libraries) --- Libraries and community. --- Libraries --- Customer relations. --- Conflict management. --- Libraries and readers --- Library public services --- Library services to users --- Library users --- Public libraries --- Library science --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Community and libraries --- Communities --- Conflict control --- Conflict resolution --- Dispute settlement --- Management of conflict --- Managing conflict --- Management --- Negotiation --- Problem solving --- Social conflict --- Crisis management --- Public relations. --- Security measures. --- Public services --- Services to users --- Services for
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