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From the birth of writing in Mesopotamia to the technologies of today, documents the technology of media - a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires. In his new book, William J. Bernstein, the celebrated author of A Splendid Exchange, chronicles the history of media, starting with the origin of writing thousands of years ago in Mesopotamia. The revolutionary tool gave rise to the world?s ancient empires. And when Phoenician traders took their alphabet to Greece, literacy?s first boom led to the birth of drama and democracy. But it?s not just new communication technologies that have changed the world?it?s access to them. Vernacular bibles gave rise to religious dissent, but it was only when the combination of cheaper paper and Gutenberg?s printing press drove down the cost of books by 97 percent that the fuse of Reformation was lit. The Industrial Revolution allowed information to move faster and farther than ever before, though it concentrated power in the hands of those who ran radio and TV stations, large newspapers, and then, totalitarian governments. With the twenty-first century boom of the mobile Internet, control of media has again spread, and the world is both more connected and freer than ever before. An utterly captivating, enlightening book, Masters of the Word will change the way you look at technology, human history, and power.

Mass media --- Communication --- Communication and technology --- Writing --- Social media --- Médias --- Communication --- Communication et technologie --- Ecriture --- Médias sociaux --- History. --- History. --- History --- History. --- History. --- Histoire --- Histoire --- Histoire --- Histoire --- Histoire

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With the advent of new digital communication technologies, the end of print culture once again appears to be as inevitable to some recent commentators as it did to Marshall McLuhan. And just as print culture has so often been linked with the rise of modern industrial society, so the alleged demise of print under the onslaught of new media is often also correlated with the demise of modernity. This book charts the elements involved in such claims-print, culture, technology, history-through a method that examines the iconography of materials, marks and processes of print, and in this s

Book history --- Graphics industry --- Printing --- Graphic design (Typography) --- Communication and technology. --- Digital media --- Imprimerie --- Arts graphiques --- Communication et technologie --- Médias numériques --- History --- Social aspects --- Histoire --- Aspect social --- Médias numériques --- graphic arts --- Communication and technology --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Technology and communication --- Technology --- Printing, Practical --- Typography --- Graphic arts --- 09 <08> --- 655 <09> --- 655 <09> Grafische industrie. Drukkerij. Uitgeverij. Boekhandel-- algemeen--Geschiedenis van ... --- 655 <09> Graphic industries. Printing. Publishing. Book trade--Geschiedenis van ... --- Grafische industrie. Drukkerij. Uitgeverij. Boekhandel-- algemeen--Geschiedenis van ... --- Graphic industries. Printing. Publishing. Book trade--Geschiedenis van ... --- 09 <08> Handschriften. Oude en merkwaardige drukken. Curiosa--Verzamelwerken. Reeksen--Boekwetenschap. Sociale aspecten van het boek. Boek en media. Toekomst van het boek --- Handschriften. Oude en merkwaardige drukken. Curiosa--Verzamelwerken. Reeksen--Boekwetenschap. Sociale aspecten van het boek. Boek en media. Toekomst van het boek --- Grafische industrie. Drukkerij. Uitgeverij. Boekhandel-- algemeen--Geschiedenis van .. --- Grafische industrie. Drukkerij. Uitgeverij. Boekhandel-- algemeen--Geschiedenis van . --- Grafische industrie. Drukkerij. Uitgeverij. Boekhandel-- algemeen--Geschiedenis van