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"This scholarly and important volume has an impressive interdisciplinary and international scope. We hear from psychologists, sociologists, philosophers, legal scholars, and economists. These refreshing chapters broaden our understanding of human innovation, contributing to a developing sociocultural approach to the study of creativity. These chapters directly challenge the myth of solitary genius, by documenting the social and cultural systems within which new ideas emerge."--Keith Sawyer, Washington University in St Louis, US. 'This penetrating volume both summarizes compellingly what we know about creativity and examines critically loose concepts of creativity, cases where creativity does harm, and deceptive hype about creativity. This volume neither romanticizes creativity nor reduces it to the servant of economic and cultural development, offering instead a differentiated and penetrating examination of the nature of creativity and its diverse positive and sometimes negative rol es.' - David Perkins, Harvard Graduate School of Education, US. This comprehensive yet concise Handbook provides an overview of innovative approaches to, and new perspectives on, the study of creativity. In this timely work, creativity is not defined by an ideal, rather it encompasses a range of theories, functions, characteristics, processes, products and practices that are associated with the generation of novel and useful outcomes suited to particular social, cultural and political contexts. Chapters present original research by international scholars from a wide range of disciplines including history, sociology, psychology, philosophy, cultural studies, education, economics and interdisciplinary studies. Their research investigates creativity in diverse fields including art, creative industries, aesthetics, design, new media, music, arts education, science, engineering and technology. Containing cutting-edge research the Handbook of Research on Creativity will strongly appeal to academics and advanced students in cultural studies, creative industries, art history and theory, experimental music and performance studies, digital and new media studies, engineering, economics, sociology, psychology and social psychology, management studies, and education - particularly visual arts education and music education. Policy makers, managers and entrepreneurs will also find much to interest them in this fascinating work.

Creative ability

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Advertising. --- Creative ability.

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Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the 'event'. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking

Advertising. --- Creative ability.

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A group of international top scientists from a diversity of disciplines sat together for five days with artists, designers, and entrepreneurs to develop a trans-disciplinary theory of creativity. Organic Creativity and the Physics Within assumes that creativity is a quality of nature visible in physics as well as in psychology, its basis being combinatorics, coincidence, complementarity, and fractal emergence. The authors prompt a mechanism cutting through particle physics, perception, psychology, and culminating into playfulness. Organic Creativity and the Physics Within connects us to the universality of nature's creativeness.

Cognition. --- Consciousness --- Creative ability --- Congresses.

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Hauptbeschreibung Given the dynamic of today's business environments, more and more established companies attempt to promote entrepreneurship within their organizational boundaries to preserve and reinforce the innovativeness and flexibility from which many young enterprises benefit and so enhance their competitiveness and economic viability. The strategy pursued by them is called a corporate entrepreneurship strategy. This book gives answers on the question of how an organization can strengthen the entrepreneurial mindset and behavior of its employees with the help of appropriate human resour

Entrepreneurship. --- Creative ability in business.