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"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--

International relations. Foreign policy --- Film --- Sociology of culture --- India --- Communication and culture --- International relations and culture --- Communication, International --- Mass media policy --- National characteristics, East Indian --- Foreign relations --- Communication, International. --- National characteristics, East Indian. --- #SBIB:309H1016 --- #SBIB:309H023 --- East Indian national characteristics --- Indic national characteristics --- National characteristics, Indic --- Mass media --- Mass media and state --- State and mass media --- Communication policy --- International communication --- World communication --- Communication --- Culture and international relations --- Culture --- Culture and communication --- Foreign relations. --- Media: socio-culturele aspecten (massamedia en maatschappij, met inbegrip van cultuurhistorische werken en werken over de maatschappelijke en politieke effecten van de (diverse) media) --- Interculturele en internationale communicatie --- Government policy --- Communication and culture - India --- International relations and culture - India --- Mass media policy - India --- India - Foreign relations