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This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You?ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

Library management --- Mass communications --- Online social networks --- Social media --- Libraries and community --- Réseautage personnel (Informatique) dans les bibliothèques --- Médias sociaux --- Relations bibliothèque-collectivité --- Library applications --- Social media. --- Libraries and community. --- Library applications. --- Réseautage personnel (Informatique) dans les bibliothèques --- Médias sociaux --- Relations bibliothèque-collectivité

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• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

While technology has changed what we do and how we do it, the library?s mission to provide users with the information they need has not changed. This concise guide will help you choose and implement the techniques and best practices used by today's forward-thinking libraries to create the best possible patron experiences. You?ll learn website clean-up strategies, how to incorporate social media into your site, how to create and offer interactive and collaborative subject guides, promote your librarians with public profiles, and use crowdsourcing to create a collection with user input. And, to make it easier, you?ll find easy-to-understand explanations for technology buzzwords and acronyms.

Information retrieval --- Mass communications --- Libraries --- Libraries and the Internet --- Library Web sites --- Libraries and community --- Communication in library administration --- Bibliothèques --- Bibliothèques et Internet --- Sites Web de bibliothèques --- Relations bibliothèque-collectivité --- Communication dans l'administration des bibliothèques --- Information technology --- Planning --- Technologie de l'information --- Planification --- Bibliothèques --- Bibliothèques et Internet --- Sites Web de bibliothèques --- Relations bibliothèque-collectivité --- Communication dans l'administration des bibliothèques