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book (19)

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English (19)

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2012 (19)

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Book

Sustainable marketing
Authors: Martin, Diane --- Schouten, John
ISBN: 9780136117070 0136117074 Year: 2012 Publisher: Boston (Mass.): Prentice Hall,

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Keywords
Green marketing --- Green marketing

Book

Made with renewable energy : how and why companies are labeling consumer products
Authors: Brannan, Deborah Baker. --- Heeter, Jenny. --- Bird, Lori. --- National Renewable Energy Laboratory (U.S.)
Year: 2012 Publisher: Golden, Colo. : National Renewable Energy Laboratory,

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Eco-labeling --- Green marketing

Book

Greener products : the making and marketing of sustainable brands.
Author: Iannuzzi, Al
ISBN: 1439854319 9781439854310 Year: 2012 Publisher: Boca Raton CRC Press

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Green marketing --- Green products

Book

Greener products : the making and marketing of sustainable brands
Author: Iannuzzi, Al.
ISBN: 0429106912 1283437309 9786613437303 1439854998 Year: 2012 Publisher: Boca Raton : CRC Press,

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Abstract
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.The Case for Greener Products
Keywords
Green marketing. --- Green products.

Book

Made with renewable energy : how and why companies are labeling consumer products
Authors: Brannan, Deborah Baker. --- Heeter, Jenny. --- Bird, Lori. --- National Renewable Energy Laboratory (U.S.)
Year: 2012 Publisher: Golden, Colo. : National Renewable Energy Laboratory,

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Eco-labeling --- Green marketing

Book

Market brief : status of the voluntary renewable energy certificate market (2011 Data)
Authors: Heeter, Jenny. --- Armstrong, Philip. --- Bird, Lori. --- National Renewable Energy Laboratory (U.S.)
Year: 2012 Publisher: Golden, Colo. : National Renewable Energy Laboratory,

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Keywords
Renewable energy sources --- Green marketing --- Marketing.

Book

It's too easy being green : defining fair green marketing practices : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, June 9, 2009.
Author: United States.
Year: 2012 Publisher: Washington : U.S. G.P.O.,

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Keywords
Green marketing --- Consumer goods --- Deceptive advertising --- Labeling

Book

Market brief : status of the voluntary renewable energy certificate market (2011 Data)
Authors: Heeter, Jenny. --- Armstrong, Philip. --- Bird, Lori. --- National Renewable Energy Laboratory (U.S.)
Year: 2012 Publisher: Golden, Colo. : National Renewable Energy Laboratory,

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Keywords
Renewable energy sources --- Green marketing --- Marketing.

Book

It's too easy being green : defining fair green marketing practices : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, June 9, 2009.
Author: United States.
Year: 2012 Publisher: Washington : U.S. G.P.O.,

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Keywords
Green marketing --- Consumer goods --- Deceptive advertising --- Labeling

Book

Good derivatives : a story of financial and environmental innovation.
Author: Sandor, Richard L..
ISBN: 9780470949733 Year: 2012 Publisher: Hoboken Wiley & Sons

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Keywords
Financial services industry --- Green marketing --- New products --- Technological innovations

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