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#SBIB:309H2812 --- #SBIB:35H502 --- #SBIB:324H60 --- Marketing, consumentengedrag, consumentisme --- Bestuur en samenleving: overheidscommunicatie --- Politieke socialisatie --- Political sociology --- National consumption --- Mass communications

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'Marketingcommunicatie' geeft een volledig overzicht van de fundamenten, technieken en toepassingen van marketingcommunicatie in een Europese context. Het boek bevat hoofdstukken over alle elementen van de communicatiemix zoals adverteren, public relations, sponsoring, verkoopacties, direct marketing, winkelcommunicatie, vakbeurzen, persoonlijke verkoop en internet. Het boek beschrijft hoe bedrijven omgaan met aspecten als branding,internet en crossculturele marketingcommunicatie. Daarnaast bevat het voorbeelden uit de praktijk, cases, samenvattingen, vragen en aanbevolen literatuur. Deze vierde editie van 'Marketingcommunicatie' is voorzien van diverse nieuwe cases over onder andere Barack Obama, Mars, Twitter en Pampers in samenwerking met Unicef. Daarnaast is een nieuw hoofdstuk opgenomen over ethische kwesties in marketingcommunicatie. 'Marketingcommunicatie' is geschreven voor studenten aan opleidingen die te maken hebben met marketingcommunicatie. Tevens is het geschikt voor marketingprofessionals.

Marketing --- Communicatie. --- verkoop --- merken --- marketingcommunicatie --- internationale communicatie --- sponsoring --- reclame --- PR (public relations) --- Mass communications --- Applied marketing --- Toegepaste marketing --- Massacommunicatie --- 658.8 --- #SBIB:309H2812 --- 658.88 --- MA 2015-2016 --- 659.3 --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Marketing, consumentengedrag, consumentisme --- OO Marketingcommunicatie --- Marketingcommunicatie --- Communicatie --- Communicatiemix --- Reclame --- Public relations --- Sponsoring (alle aspecten) --- Mediaplanning --- 431 --- marketing --- bedrijfscommunicatie --- opleiding management --- formation management

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In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and r

Subliminal advertising. --- Advertising --- Mass media --- Persuasion (Psychology) --- Manipulative behavior. --- Publicité subliminale --- Publicité --- Médias --- Persuasion (Psychologie) --- Manipulation (Psychologie) --- Psychological aspects. --- Aspect psychologique --- Persuasion (Psychology). --- Publicité subliminale --- Publicité --- Médias --- #SBIB:309H2812 --- #SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:309H526 --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, --- Psychologie van de audiovisuele boodschap

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Consumer behavior --- Consumer behavior. --- #KVHB:Consumenten --- #KVHB:Marketing --- AA / International- internationaal --- 339.320 --- 305.5 --- 380.53 --- Consumptie: algemeenheden. Wet van de vraag in verband met de consumptie. Consumptiebehoefte. Behoeftetheorie. --- Econometrie van de variaties van de vraag. Verbruiksfunctie. Econometrie van het gedrag van de verbruiker. --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing. --- #SBIB:309H2812 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Marketing, consumentengedrag, consumentisme --- Econometrie van de variaties van de vraag. Verbruiksfunctie. Econometrie van het gedrag van de verbruiker --- Consumptie: algemeenheden. Wet van de vraag in verband met de consumptie. Consumptiebehoefte. Behoeftetheorie --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing --- Consumer behavior - Handbooks, manuals, etc.

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Si les usages honnêtes sont le reflet d’une valeur intemporelle, les normes qui les définissent font sans cesse l’objet de remaniements. Après la refonte de la législation sur les pratiques du commerce par la loi du 6 avril 2010 relative aux pratiques du marché et à la protection des consommateurs, une nouvelle édition de l’ouvrage 'Les usages honnêtes', qui avait inauguré en 2007 la collection « Les pratiques du commerce » sous la direction de Aimé De Caluwé et Alex tallon, s’imposait. Après un bref historique de l’évolution de la législation sur les pratiques du commerce et des définitions qu’elle utilise, le lecteur trouvera dans cet ouvrage un examen synthétique et global des règles relatives aux pratiques déloyales et autres pratiques interdites et leur portée pratique ainsi que les sanctions qui y sont attachées, sur la base de multiples exemples tirés de la jurisprudence.

Economic law --- Belgium --- Consumer protection --- Law and legislation --- Corporations --- Corrupt practices --- Commercial law --- Moral and ethical aspects --- Competition [Unfair ] --- Usages of trade --- Antitrust law --- Trade regulation --- Usages commerciaux --- Consommateurs --- Concurrence --- Commerce --- Protection --- Droit --- Réglementation --- EPUB-ALPHA-P EPUB-LIV-FT LIVDROIT STRADA-B --- E-books --- Protection du consommateur --- BPB1301 --- handelsgebruiken --- verbruikers --- Droit commercial --- Éthique --- Belgique --- Bélgica --- Belgija --- Belgien --- Belgie --- Belgicko --- België --- Beļģija --- Белгија --- Belgio --- Белгия --- Belgia --- il-Belġju --- An Bheilg --- Βέλγιο --- Belgjika --- Belgia Kuningriik --- Beļģijas Karaliste --- Royaume de Belgique --- Belgian kuningaskunta --- Belgické kráľovstvo --- Koninkrijk België --- Belgijos Karalystė --- das Königreich Belgien --- Βασίλειο του Βελγίου --- Kingdom of Belgium --- Кралство Белгија --- Краљевина Белгија --- Belgické království --- Reino de Bélgica --- ir-Renju tal-Belġju --- Regatul Belgiei --- Kongeriget Belgien --- Кралство Белгия --- Mbretëria e Belgjikës --- Belga Királyság --- Królestwo Belgii --- Konungariket Belgien --- Reino da Bélgica --- Kraljevina Belgija --- Regno del Belgio --- Ethik --- ethics --- etyka --- ética --- etikë --- etica --- ētika --- етика --- etika --- etică --- moral --- ηθική δεοντολογία --- eetika --- ethiek --- etik --- etiikka --- moralės mokslas --- dorovės mokslas --- veda o morálke --- moral science --- mravnost --- morale --- Moral --- morálka --- moraal --- erkölcsfilozófia --- moraali --- ethica --- morāles mācība --- filosofía moral --- erkölcstan --- morală --- shkencë morale --- dorotyra --- ηθική --- zedenleer --- prawo handlowe --- kauppaoikeus --- commercial law --- drept comercial --- diritto commerciale --- obchodní právo --- kereskedelmi jog --- obchodné právo --- dritt kummerċjali --- трговско право --- Handelsrecht --- handelsrecht --- direito comercial --- äriõigus --- komercinė teisė --- търговско право --- e drejta tregtare --- komerctiesības --- Derecho mercantil --- трговинско право --- trgovačko pravo --- handelsret --- handelsrätt --- εμπορικό δίκαιο --- trgovinsko pravo --- комерцијално право --- kauppalainsäädäntö --- legjislacion tregtar --- стопанско право --- kereskedelmi törvénykönyv --- Handelsgesetzgebung --- handelswetgeving --- Derecho comercial --- legislación comercial --- legislazione commerciale --- legislação comercial --- législation commerciale --- trgovinsko zakonodavstvo --- Handelsgesetzbuch --- affärsrätt --- prekybos teisė --- kaubandusõigus --- obchodná legislatíva --- legislație comercială --- äriseadusandlus --- komercdarbības likumdošana --- εμπορική νομοθεσία --- commercial legislation --- prekybos įstatymai --- obchodní legislativa --- handelslovgivning --- fogyasztóvédelem --- заштита на потрошувачите --- ochrona konsumenta --- mbrojtja e konsumatorit --- protezzjoni tal-konsumatur --- consumer protection --- ochrana spotřebitele --- vartotojų apsauga --- varstvo potrošnikov --- zaštita potrošača --- kuluttajansuoja --- ochrana spotrebiteľa --- защита на потребителя --- Verbraucherschutz --- bescherming van de consument --- konsumentskydd --- tarbijakaitse --- protezione del consumatore --- patērētāju tiesību aizsardzība --- forbrugerbeskyttelse --- protecția consumatorului --- protección del consumidor --- proteção do consumidor --- προστασία του καταναλωτή --- заштита потрошача --- konzumerizmus --- tutela del consumatore --- consommatisme --- consumerism --- EBCU --- vartotojų interesų gynimas --- kuluttajan oikeudet --- consumatorismo --- Maßnahmen zugunsten der Verbraucher --- consumentisme --- plan veprimi i politikave për konsumatorin --- défense du consommateur --- konsumerismi --- prava potrošača --- δικαιώματα του καταναλωτή --- diritti del consumatore --- derechos del consumidor --- defesa do consumidor --- consumismo --- tarbijapoliitika tegevuskava --- права на потрошувачите --- forbrugerrettigheder --- consumentenbescherming --- recht van de consument --- plan d'action en faveur des consommateurs --- Handlingsplan för främjande av konsumenternas intressen --- práva spotřebitele --- fogyasztók joga --- plan de acțiune în favoarea consumatorului --- difesa del consumatore --- plan de acción en favor de los consumidores --- consumer policy action plan --- vartotojų teisės --- práva spotrebiteľov --- handlingsplan på forbrugerområdet --- forbrugerinteresser --- fogyasztóvédelmi cselekvési terv --- konsumentens rättigheter --- patērētāju aizsardzības politikas rīcības plāns --- droits du consommateur --- drepturile consumatorului --- φορέας προστασίας του καταναλωτή --- kuluttajien etua ajava toimintasuunnitelma --- plano de ação a favor dos consumidores --- piano d'azione a favore dei consumatori --- protecção do consumidor --- defensa del consumidor --- konsumerism --- consumerismo --- konzumerizam --- konsumerizëm --- actieplan ten behoeve van de consumenten --- të drejtat e konsumatorëve --- vartojimo politikos veiksmų planas --- σχέδιο δράσης υπέρ των καταναλωτών --- consumeurisme --- direitos do consumidor --- tarbija õigused --- consumers' rights --- tillvaratagande av konsumenternas intressen --- pratiques du commerce --- consommateurs --- eitic --- dlí tráchtála --- cosaint tomhaltóirí --- Éthique --- Réglementation