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How does Google sell ad space and rank webpages? How does Netflix recommend movies and Amazon rank products? How can you influence people on Facebook and Twitter and can you really reach anyone in six steps? Why doesn't the Internet collapse under congestion and does it have an Achilles' heel? Why are you charged per gigabyte for mobile data and how can Skype and BitTorrent be free? How are cloud services so scalable and why is WiFi slower at hotspots than at home? Driven by twenty real-world questions about our networked lives, this book explores the technology behind the multi-trillion dollar Internet and wireless industries. Providing easily understandable answers for the casually curious, alongside detailed explanations for those looking for in-depth discussion, this thought-provoking book is essential reading for students in engineering, science and economics, for network industry professionals and anyone curious about how technological and social networks really work.

Internet users --- Internet and families --- Right to Internet access --- Communication --- Information technology --- Electronic data processing --- Internet --- Computer networks --- Wireless communication systems --- Online social networks --- Computer engineering --- Network analysis --- Mathematical models --- Distributed processing --- Computer networks. --- Information networks. --- Automated information networks --- Networks, Information --- Information services --- Information storage and retrieval systems --- Communication systems, Computer --- Computer communication systems --- Data networks, Computer --- ECNs (Electronic communication networks) --- Electronic communication networks --- Networks, Computer --- Teleprocessing networks --- Data transmission systems --- Digital communications --- Electronic systems --- Information networks --- Telecommunication --- Cyberinfrastructure --- Network computers --- Internet users. --- Internet and families. --- Right to Internet access. --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- ADP (Data processing) --- Automatic data processing --- Data processing --- EDP (Data processing) --- IDP (Data processing) --- Integrated data processing --- Computers --- Office practice --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Network analysis (Communication) --- System analysis --- Internet access, Right to --- Human rights --- Families and the Internet --- Internet and family --- Families --- Web users --- World Wide Web users --- Computer users --- Personal Internet use in the workplace --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Communication systems, Wireless --- Wireless data communication systems --- Wireless information networks --- Wireless telecommunication systems --- Telecommunication systems --- Mathematical models. --- Network analysis. --- Automation --- Methodology --- Design and construction --- Communication - Network analysis --- Information technology - Mathematical models --- Electronic data processing - Distributed processing - Mathematical models --- Internet - Mathematical models --- Computer networks - Mathematical models --- Wireless communication systems - Mathematical models --- Online social networks - Mathematical models --- Computer engineering - Textbooks --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)