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Operational research. Game theory --- Inventory control. Purchasing management --- Marketing --- SCM (supply chain management) --- marketing --- markteconomie --- speltheorie --- operationeel onderzoek

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The publication contains a selection of the best double-blind reviewed papers presented, discussed and revised by participants of the 1st International Conference on Value Chain Management in Austria, Steyr, May 2011. The Value Chain Management (VCM) Conference presents scientific insights relevant to management as well as their translation into the practice of management. The conference focus is on the demand chain i.e. sales, production, purchasing, logistics, performance measurement and customer value management. The authors present analytical and conceptual articles as well as empirical studies showing multidisciplinary and intercultural approaches towards solving relevant open problems.

Customer value management. --- Management. --- Performance -- Management. --- Management --- Commerce --- Business & Economics --- Commerce - General --- Management Styles & Communication --- Marketing & Sales --- Business --- Business enterprises --- Mathematical models --- Valuation --- Business organizations --- Businesses --- Companies --- Enterprises --- Firms --- Organizations, Business --- Trade --- Business. --- Marketing. --- Production management. --- Industrial procurement. --- Operations research. --- Decision making. --- Business and Management. --- Procurement. --- Operations Management. --- Operation Research/Decision Theory. --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management decisions --- Choice (Psychology) --- Problem solving --- Operational analysis --- Operational research --- Industrial engineering --- Management science --- Research --- System theory --- Buyer-supplier relations --- Buying, Industrial --- Industrial buying --- Industrial equipment --- Industrial purchasing --- Procurement, Industrial --- Purchasing, Industrial --- Supplier-buyer relations --- Industrial management --- Purchasing --- Manufacturing management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Aftermarkets --- Selling --- Economics --- Decision making --- Marketing --- Operations Research/Decision Theory.