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Doelstelling: This thesis explores the interplay between localisation and globalisation as is manifested in format adaptations of television programmes. More specifically it examines to what extent these adaptations respect, explore, minimize or cultivate cultural differences between two nations. We will focus on the British and the American version of The Office and start from the assumption that despite the shared language of communication, the originally British product will have been adapted to the American setting, as reflected in humour, values, typical national character traits and culture-specific references. Middelen of methode: First, we will analyse previous research on format adaptations, the concept of culture and Hofstede's classification system for cultures. Then, a short overview is given of American and British culture as a background for the actual analysis of attested cultural differences in our data. In the analysis we will illustrate obvious and more subtle adaptations which reflect the Americanization of the original format. Resultaten: The results suggest that there is a tension between the global success of formats and the local urge for a sense of national identity. The analysis shows that it is of paramount importance for producers to be sensitive to cultural differences and to take the expectations of the local audience into account as the success or failure of format adaptations largely depends on it.

(Contrastieve) taalkundige studie. --- Cultural anthropology. --- English. --- Format adaptations. --- Television series.

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Television series --- Television series --- Séries télévisées --- Séries télévisées --- Social aspects --- History and criticism --- Aspect social --- Histoire et critique

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Il suffit d´allumer son petit écran pour s´en rendre compte : les séries télévisées monopolisent les chaînes. Cet ouvrage de référence a choisi d´en faire état en abordant successivement différents concepts clés pour comprendre ces récits : forme sérielle, mise en récit, personnage, réalité dans la fiction, réception, histoire, production, etc. Chaque thème est présenté par un spécialiste du domaine qui développe les axes de recherches essentiels sur la question et illustre son propos par de nombreux exemples.

Television series --- Discourse analysis, Narrative --- Séries télévisées --- Discours narratif --- Television serials --- Television soap operas --- Television programs --- Television program genres --- 82:791.43 --- Literatuur en film --- 82:791.43 Literatuur en film --- History and criticism --- Sociological aspects --- Séries télévisées --- Television series - History and criticism --- Television series - Sociological aspects --- Analyse du discours narratif --- Histoire et critique --- Sociologie --- Méthodologie

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Ces contributions analysent le phénomène des séries dans les médias : télévision, cinéma, bandes dessinées, romans ainsi que les oeuvres des fans. Les rapports des médias avec l'éducation sont également abordés.

Mass media and youth --- Mass media and education --- Mass media and culture --- Television series --- Médias et jeunesse --- Médias et éducation --- Médias et culture --- Séries télévisées --- Social aspects --- Aspect social