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Web scale discovery services
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ISBN: 1283093448 9786613093448 083899220X 9780838992203 9780838992210 0838992218 9781283093446 083895829X 9780838958292 Year: 2011 Publisher: Chicago, Ill. : American Library Association,

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Abstract

To help individual libraries evaluate which service will best meet the needs of the library and its community, this report provides detailed evaluation questions and concludes with a section providing additional background information on each service.


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Understanding sponsored search : core elements of keyword advertising
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ISBN: 9781139101820 113910182X 9780511997686 051199768X 9781107011977 1107011973 9781107628366 1107628369 9781139099837 1139099833 1139097776 1107228980 1283341999 9786613341990 1139103628 1139101161 1139099140 Year: 2011 Publisher: Cambridge : Cambridge University Press,

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This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.


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Advances in Distributed Agent-Based Retrieval Tools
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ISBN: 3642213839 3642213847 Year: 2011 Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer,

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This volume contains revised and extended versions of papers presented at the 4th edition of the international workshop on Distributed and Agent-based Retrieval Toos (DART'10) held in June 2010, in conjunction with the Symposium on Human Language Technology for the Information Society, in Geneva, Swizerland. Practitioners and researchers working on pervasive and intelligent access to web services and distributed information retrieval met to share their results and insights in intriguing and challenging topics such as: (i) social media and collaboration, (ii) new challenges in search technology, (iii) sentiment analysis and opinion mining, (iv) distributed information retrieval, (v) pervasive intelligence. Every chapter, before discussing in depth the specific topic, presents a comprehensive review of related work and state of the art, in the hope of this volume to be of use in the years to come, to both researchers and students.

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