Listing 1 - 3 of 3 |
Sort by
|
Choose an application
To help individual libraries evaluate which service will best meet the needs of the library and its community, this report provides detailed evaluation questions and concludes with a section providing additional background information on each service.
Search engines. --- Library science. --- Librarianship --- Library economy --- Bibliography --- Documentation --- Information science --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems
Choose an application
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.
Internet advertising --- Internet searching --- Keyword searching --- Search engines --- Branding (Marketing) --- Consumer behavior --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Brand name products --- Marketing --- Advertising --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems --- Free text searching --- Full text searching --- Natural language searching --- Searching the Internet --- Web searching --- World Wide Web searching --- Electronic commerce --- E-books --- Internet advertising. --- Internet searching. --- Keyword searching. --- Search engines. --- Consumer behavior. --- Information Technology --- Computer Science (Hardware & Networks)
Choose an application
This volume contains revised and extended versions of papers presented at the 4th edition of the international workshop on Distributed and Agent-based Retrieval Toos (DART'10) held in June 2010, in conjunction with the Symposium on Human Language Technology for the Information Society, in Geneva, Swizerland. Practitioners and researchers working on pervasive and intelligent access to web services and distributed information retrieval met to share their results and insights in intriguing and challenging topics such as: (i) social media and collaboration, (ii) new challenges in search technology, (iii) sentiment analysis and opinion mining, (iv) distributed information retrieval, (v) pervasive intelligence. Every chapter, before discussing in depth the specific topic, presents a comprehensive review of related work and state of the art, in the hope of this volume to be of use in the years to come, to both researchers and students.
Engineering & Applied Sciences --- Computer Science --- Information storage and retrieval systems --- Information retrieval --- Internet --- Search engines --- Agents, Search --- Engines, Search --- Search agents --- Engineering. --- Artificial intelligence. --- Computational intelligence. --- Computational Intelligence. --- Artificial Intelligence (incl. Robotics). --- Intelligence, Computational --- Artificial intelligence --- Soft computing --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Construction --- Industrial arts --- Technology --- Electronic information resource searching --- Information filtering systems --- Artificial Intelligence.
Listing 1 - 3 of 3 |
Sort by
|