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"This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager."--BOOK JACKET.

Pricing --- Prices --- Pricing. --- Revenue management. --- Prijsvorming. Prijskostenverhouding. Prijsbeweging. Prijsfluctuatie--macroeconomisch; prijsindex zie {336.748.12} --- 338.5 Prijsvorming. Prijskostenverhouding. Prijsbeweging. Prijsfluctuatie--macroeconomisch; prijsindex zie {336.748.12} --- Revenue management --- 338.5 --- 658.15 --- 658.15 Private financial management. Financial administration of enterprises --- Private financial management. Financial administration of enterprises --- Yield management --- Management --- Price policy --- Price policy, Industrial --- Retail pricing --- Marketing --- E-books