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Marketing communication strategy : advertising, online marketing communication, public relations, sponsorship, sales promotion, direct-marketingcommunication, in-store communication, personal selling, exhibitions, integrated communication
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Authors:
Floor, Ko J.M.G.
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van Raaij, Fred
ISBN: 9789001782566 Year: 2011 Publisher: Groningen Noordhoff
ISBN: 9789001782566 Year: 2011 Publisher: Groningen Noordhoff
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Abstract
Keywords
Marketing --- Mass communications --- marketingcommunicatie --- marketingstrategie
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