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Integrated communication explains a new approach of communication and focuses on the communication needs of profit and non-profit organisations and their social environment.The authors outline three domains: concern, internal and marketing communication, described from the starting point of the communication needs of organisations. Subsequently, an integral approach is used to discuss information processing by the receiver, communication research, organisation of communication, and communication in an international perspective.The theoretical basis is clarified by means of case studies and assignments.This is a completely revised version, where new developments in communication have been added (such as the functioning of social media). In addition, an important component of accountability in communication is added, including a scorecard for communication. Bron : http://www.bol.com

Communication in organizations --- Communication in management --- Business communication --- Communication dans les organisations --- Communication en gestion --- Communication dans l'entreprise --- Geïntegreerde communicatie --- Concerncommunicatie --- Interne communicatie --- Marketingcommunicatie --- Communicatie-onderzoek --- Communicatiemanagement --- Interculturele communicatie