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book (2)


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2011 (2)

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Book
Encyclopedia of sports management and marketing
Authors: ---
ISBN: 1506320376 1780343221 1452266484 1412994152 9781506320373 9781780343228 9781452266480 9781412994156 Year: 2011 Publisher: Thousand Oaks, Calif. : Sage Publications, Inc,

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Abstract

This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.


Book
Strategic management of health care organizations
Authors: --- ---
ISBN: 9781405179188 140517918X Year: 2011 Publisher: San Francisco (CA): Jossey-Bass,

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