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Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simpl
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Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this. From a top author team with a wealth of experience in the industry and the academic field, Identifying Hidden Needs is full of practical examples and case studies on real products and services. From Coca-Cola to Bentley, Procter and Gamble to IKEA, Identifying Hidden Needs explains why these companies have been so successful.
369.1. --- Marketing research. --- New products. --- Marketing research --- New products
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Basics Product Design: Visual Conversations introduces design students to the art of communication in design. Throughout the book, David Bramston explains the process of translation from rough concept to fully realised production, emphasising the importance of simplicity in creating effective sketches. There is also an examination of the many methods you can use to elicit an emotional response and an exploration of the physical realisation of ideas. Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the world's leading designers and artists. The title comprises a comprehensive introduction to the language of product design.
Industrial design --- New products. --- Industrial design --- New products --- Methodology.
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Business success hinges on successfully creating products with the right features. You must correctly analyze the needs of the customer and match these needs with your resources to not only produce a product and but also deliver it in a timely manner. An in-depth understanding of systematic release planning can put you on this path. Authored by renowned expert Günther Ruhe, Product Release Planning: Methods, Tools and Applications presents methods and tools to apply sound planning to product development and product management.The book covers the different aspects of
New products --- Product management. --- Planning.
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Naoto Fukasawa (b.1956) is one of the best-known Japanese product designers working today. After graduating from Tama Art University in 1980, he moved to the United States and worked at IDEO, one of the world's most innovative design companies. In 1997, Fukasawa moved back to Japan to set up the IDEO Tokyo office. During his time at IDEO, he developed his sense for how people perceive and use objects. In 2003, Fukasawa left IDEO to form his own design company Naoto Fukasawa Design. Besides being a consultant for major companies, especially MUJI, he has also set up a new product brand called PLUS MINUS ZERO, a collection of minimal home appliances and products that has achieved worldwide acknowledgement for its user-friendly aesthetics. Moreover, Fukasawa's designs for companies such as Driade and B&B Italia attracted attention in Europe at the 2005 Milan Furniture Fair, and have continued to do so since. Fukasawa's design philosophy relies on carefully observing what people do and feel in their everyday lives in order to find simple solutions that touch the senses and link to shared memories. By working with the 'iconic' value of a product, be it a watch or a sofa, Fukasawa is able to come up with designs that address the common knowledge about things that people have. His groundbreaking wall-mounted CD player for MUJI in 1999 was based on the image of a kitchen fan and moved away from all the conventions of hi-fi equipment manufacture. It was a simple appliance, restrained in appearance and function, and very different from the numerous black boxes that had become the standard in the market. Interestingly, as Fukasawa's products are based on people's common and not always conscious view of things, his design solutions sometimes swim against the current of received opinions to achieve popularity and success. The LCD TV monitor he designed for PLUS MINUS ZERO reinstates the shape of the cathodic-tube TV set instead of becoming even thinner; his mobile telephone Infobar for KDDI/au has large keypads, referring back to the first models of the 1980s. The book is the first monograph published in English of the work of this innovative designer. Edited by Fukasawa himself and with contributions by writers from East and West, it includes a selection of his products to date, ranging from umbrellas and vases to sofas and telephones. Illustrated with never-before-seen photographs and drawings, Fukasawa's text elucidates the ideas behind each of his projects. Essays by artists, designers, and lecturers, notably Antony Gormley, Jasper Morrison and Bill Moggridge from IDEO, complete the book by giving an account of Fukasawa's design philosophy and of the significance of his work for the contemporary design world.
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Industrial design --- Manufacturing processes --- New products
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Boatwright and Cagan show how a firm can create products that electrify the market with excitement, products that go beyond functional performance to provide emotional fulfillment. There is a hum in the marketplace about these products, because they are the topic of conversations, media discussions, and social media posts. This book reveals how to understand, design and deliver products that engage and excite their customers through emotions evoked by the product itself, not just through advertising slogans and campaigns.
New products. --- Product management. --- Customer relations --- Management.
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Le travail présenté a un double objectif. Il tente d'abord d'identifier la différence entre un "process" et un "projet" et d'analyser l'effet d'une planification dynamique et réactive sur un process et sur un projet. Comme deuxième objectif, il étudie et évalue les conséquences d'une planification et gestion de projets à l'aide de la communication des informations et résultats dans le contexte de développement de produits nouveaux. Les hypothèses et le modèle de recherche sont vérifiés par 6000 simulations (Monte Carlo, réseaux de Petri, solutions d'optimisation) et six études de cas réalisées dans l'industrie. Les bénéfices en termes de durée, coûts, qualité et probabilité du succès du projet de développement de produits nouveaux sont évalués de manière qualitative et quantitative ("Activity Based Costing").
New products --- Product management --- Production planning. --- Management.
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Explore the frontier of device engineering by applying optimization to nanoscience and device design. This cutting-edge work shows how robust, manufacturable designs that meet previously unobtainable system specifications can be created using a combination of modern computer power, adaptive algorithms, and realistic device-physics models. Applying this method to nanoscience is a path to creating new devices with new functionality, and it could be the key design element in making nanoscience a practical technology. Basic introductory examples along with MATLAB code are included, through to more formal and sophisticated approaches, and specific applications and designs are examined. Essential reading for researchers and engineers in electronic devices, nanoscience, materials science, applied mathematics, and applied physics.
Industrial design. --- New products. --- Manufacturing processes.
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This company rose from the ashes then kindled the fire by reinventing the way it designs new products.
Product management. --- New products. --- Harley-Davidson Incorporated --- Management.
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