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Depuis la parution de cet ouvrage en 2006, Internet a continué de bouleverser radicalement le monde de la publicité. Pour se démarquer dans le domaine, il est impératif de savoir exploiter toutes les possibilités qu’offrent la presse écrite, les médias audiovisuels traditionnels et, véhicule désormais incontournable, le Web. Susciter la rencontre entre un produit et son public est un métier autant qu’un art. Mais comment s’y retrouver dans ce paysage complexe et changeant ? Experts reconnus de la publicité et des communications, les auteurs apportent des réponses claires et actuelles à toutes les questions que l’on doit se poser en matière de placement média. Cette nouvelle édition a été entièrement revue pour rendre compte des derniers développements et anticiper les évolutions les plus prometteuses pour l’élaboration de stratégies publicitaires.

Advertising media planning. --- Mass media and publicity. --- Advertising, Newspaper. --- Newspaper advertising --- Publicity and mass media --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- Newspapers --- Publicity --- Plans médias. --- Médias et publicité. --- Publicité dans les journaux. --- Publicité sur Internet. --- Campagnes publicitaires. --- Internet advertising. --- Advertising campaigns. --- Campaigns, Advertising --- Market surveys --- Advertising --- Electronic commerce --- marketing --- médias --- communications --- publicité --- campagnes publicitaires --- internet --- gestion

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Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking

Advertising. Public relations --- adverteren --- Graphic arts --- typografie --- grafische vormgeving --- mediaplanning --- digitale ontwerptechnieken --- Applied arts. Arts and crafts --- Advertising media planning. --- Advertising. --- Business & economics --- Business. --- Commercial art. --- Creation (literary, artistic, etc.). --- Graphic design (typography). --- Advertising & promotion. --- Creation (Literary, artistic, etc.). --- Graphic design (Typography). --- Graphic design (Typography) --- Creation (Literary, artistic, etc.) --- Publicité --- Art publicitaire --- Arts graphiques --- Plans médias --- Création (Arts) --- Advertising --- Commercial art --- Advertising media planning --- E-books --- Creative ability in art --- Creative ability in literature --- Art --- Imagination --- Inspiration --- Literature --- Creative ability --- Originality --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- Typographic design --- Design --- Printing --- Layout (Printing) --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Art and industry --- Posters --- Visual communication --- Motion picture billboards --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling

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This book is about the global cybercrime industry, which according to some estimates, is a US$1 trillion industry and is growing rapidly. It examines economic and institutional processes in the cybercrime industry, provides insights into the entrepreneurial aspect of firms engaged in cyber-criminal activities, takes a close look at cybercrime business models, explains the global variation in the pattern of cybercrimes and seeks to understand threats and countermeasures taken by key actors in this industry. This book’s distinguishing features include the newness, importance, controversiality and complexity of the topic; cross-disciplinary focus, orientation and scope; theory-based but practical and accessible to the wider audience; and illustration of various qualitative and quantitative aspects of the global cybercrime industry.

Computer crimes -- Economic aspects. --- Computer crimes -- Prevention -- Economic aspects. --- Computer crimes -- Prevention. --- Computer crimes. --- Computer crimes --- Social Welfare & Social Work --- Management --- Business & Economics --- Social Sciences --- Criminology, Penology & Juvenile Delinquency --- Management Theory --- Economic aspects --- Prevention --- Economic aspects. --- Prevention. --- Computers and crime --- Cyber crimes --- Cybercrimes --- Electronic crimes (Computer crimes) --- Internet crimes --- Business. --- Industrial management. --- Information technology. --- Business --- Ethics. --- Computers. --- Law and legislation. --- E-commerce. --- Mass media. --- Law. --- Business and Management. --- Media Management. --- e-Commerce/e-business. --- IT in Business. --- Media Law. --- Legal Aspects of Computing. --- Data processing. --- Crime --- Privacy, Right of --- Mass media --- Computers --- IT Law, Media Law, Intellectual Property. --- Deontology --- Ethics, Primitive --- Ethology --- Moral philosophy --- Morality --- Morals --- Philosophy, Moral --- Science, Moral --- Philosophy --- Values --- Cyberspace --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Industrial organization --- Law and legislation --- Business—Data processing. --- Automatic computers --- Automatic data processors --- Computer hardware --- Computing machines (Computers) --- Electronic brains --- Electronic calculating-machines --- Electronic computers --- Hardware, Computer --- Computer systems --- Cybernetics --- Machine theory --- Calculators --- Acts, Legislative --- Enactments, Legislative --- Laws (Statutes) --- Legislative acts --- Legislative enactments --- Jurisprudence --- Legislation --- Mass communication --- Media, Mass --- Media, The --- Communication --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Advertising media planning. --- Electronic commerce. --- Business information services. --- Information technology --- Media Planning. --- e-Commerce and e-Business. --- Moral Philosophy and Applied Ethics. --- Technology and law --- Information services --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising