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His "black dog"--that was how Winston Churchill referred to his own depression. Today, individuals with feelings of sadness and irritability are encouraged to "talk to your doctor." These have become buzz words in the aggressive promotion of wonder-drug cures since 1997, when the Food and Drug Administration changed its guidelines for the marketing of prescription pharmaceuticals. Black Dogs and Blue Words analyzes the rhetoric surrounding depression. Kimberly K. Emmons maintains that the techniques and language of depression marketing strategies--vague words such as "worry," "irritability," and "loss of interest"--target women and young girls and encourage self-diagnosis and self-medication. Further, depression narratives and other texts encode a series of gendered messages about health and illness. As depression and other forms of mental illness move from the medical-professional sphere into that of the consumer-public, the boundary at which distress becomes disease grows ever more encompassing, the need for remediation and treatment increasingly warranted. Black Dogs and Blue Words demonstrates the need for rhetorical reading strategies as one response to these expanding and gendered illness definitions.

Women --- Self Care. --- Communications Media. --- Advertising. --- Depressive Disorder --- Mental illness in mass media. --- Depression in women. --- Mass media --- Depression, Mental, in women --- Depression, Mental --- Advertisement as Topic --- Telemarketing --- Advertising as Topic --- Advertisings --- Media, Communications --- Self-Care --- Care, Self --- psychology. --- Diseases

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The author "inventories the medical ingredients and practices adopted by physicians, herb women, yeoman farmers, plantation mistresses, merchants, tradesmen, preachers, and quacks alike ... [and] shows how families passed down cures as heirlooms, how remedies crossed cultural and ethnic boundaries, and how domestic healers compounded native herbs and plants with exotic ingredients."--Jacket.

Traditional medicine --- Medicine, Popular --- Folklore --- Medicine, Traditional --- Formularies as Topic --- Complementary Therapies --- Culture --- Reference Books --- Therapeutics --- Anthropology, Cultural --- Books --- Anthropology --- Analytical, Diagnostic and Therapeutic Techniques and Equipment --- Publications --- Social Sciences --- Communications Media --- Anthropology, Education, Sociology and Social Phenomena --- Information Science --- Medicine --- Ethnic medicine --- Ethnomedicine --- Folk medicine --- Home cures --- Home medicine --- Home remedies --- Indigenous medicine --- Medical folklore --- Medicine, Primitive --- Primitive medicine --- Surgery, Primitive --- Alternative medicine --- Medical anthropology --- Ethnopharmacology --- Information Sciences --- Science, Information --- Sciences, Information --- Media, Communications --- Science, Social --- Sciences, Social --- Social Science --- Publication --- Book Chapter --- Book --- Book Chapters --- Cultural Anthropology --- Material Culture --- Ethnography --- Culture, Material --- Ethnographies --- Material Cultures --- Qualitative Research --- Therapy --- Treatment --- Therapeutic --- Therapies --- Treatments --- Disease --- Book, Reference --- Books, Reference --- Reference Book --- Textbooks as Topic --- Beliefs --- Cultural Background --- Cultural Relativism --- Customs --- Background, Cultural --- Backgrounds, Cultural --- Belief --- Cultural Backgrounds --- Cultural Relativisms --- Cultures --- Relativism, Cultural --- Relativisms, Cultural --- Alternative Therapies --- Therapy, Alternative --- Therapy, Complementary --- Alternative Medicine --- Complementary Medicine --- Medicine, Alternative --- Medicine, Complementary --- Therapies, Alternative --- Therapies, Complementary --- Fairy Tale --- Folktale --- Fairy Tales --- Folklores --- Folktales --- Indigenous Medicine --- Primitive Medicine --- Traditional Medicine --- Folk Medicine --- Folk Remedies --- Home Remedies --- Medicine, Folk --- Medicine, Indigenous --- Folk Remedy --- Home Remedy --- Remedies, Folk --- Remedies, Home --- Remedy, Folk --- Remedy, Home --- Traditional Pulse Diagnosis --- Materia Medica --- Nostrums --- Pharmacognosy --- Plants, Medicinal --- Drugs, Essential --- History. --- Formulae, receipts, prescriptions. --- History --- Formulae, receipts, prescriptions --- therapy --- Southern States --- Social life and customs. --- Medicine, Traditional; history --- Volksmedizin. --- Southeastern United States --- USA --- Südstaaten. --- Folk beliefs --- Folk-lore --- Traditions --- Ethnology --- Manners and customs --- Material culture --- Mythology --- Oral tradition --- Storytelling --- ABŞ --- ABSh --- Ameerika Ühendriigid --- America (Republic) --- Amerika Birlăshmish Shtatlary --- Amerika Birlăşmi Ştatları --- Amerika Birlăşmiş Ştatları --- Amerika ka Kelenyalen Jamanaw --- Amerika Qūrama Shtattary --- Amerika Qŭshma Shtatlari --- Amerika Qushma Shtattary --- Amerika (Republic) --- Amerikai Egyesült Államok --- Amerikanʹ Veĭtʹsėndi︠a︡vks Shtattnė --- Amerikări Pĕrleshu̇llĕ Shtatsem --- Amerikas Forenede Stater --- Amerikayi Miatsʻyal Nahangner --- Ameriketako Estatu Batuak --- Amirika Carékat --- AQSh --- Ar. ha-B. --- Arhab --- Artsot ha-Berit --- Artzois Ha'bris --- Bí-kok --- Ē.P.A. --- EE.UU. --- Egyesült Államok --- ĒPA --- Estados Unidos --- Estados Unidos da América do Norte --- Estados Unidos de América --- Estaos Xuníos --- Estaos Xuníos d'América --- Estatos Unitos --- Estatos Unitos d'America --- Estats Units d'Amèrica --- Ètats-Unis d'Amèrica --- États-Unis d'Amérique --- Fareyniḳṭe Shṭaṭn --- Feriene Steaten --- Feriene Steaten fan Amearika --- Forente stater --- FS --- Hēnomenai Politeiai Amerikēs --- Hēnōmenes Politeies tēs Amerikēs --- Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ --- Istadus Unidus --- Jungtinės Amerikos valstybės --- Mei guo --- Mei-kuo --- Meiguo --- Mî-koet --- Miatsʻyal Nahangner --- Miguk --- Na Stàitean Aonaichte --- NSA --- S.U.A. --- SAD --- Saharat ʻAmērikā --- SASht --- Severo-Amerikanskie Shtaty --- Severo-Amerikanskie Soedinennye Shtaty --- Si︠e︡vero-Amerikanskīe Soedinennye Shtaty --- Sjedinjene Američke Države --- Soedinennye Shtaty Ameriki --- Soedinennye Shtaty Severnoĭ Ameriki --- Soedinennye Shtaty Si︠e︡vernoĭ Ameriki --- Spojené obce severoamerické --- Spojené staty americké --- SShA --- Stadoù-Unanet Amerika --- Stáit Aontaithe Mheiriceá --- Stany Zjednoczone --- Stati Uniti --- Stati Uniti d'America --- Stâts Unîts --- Stâts Unîts di Americhe --- Steatyn Unnaneysit --- Steatyn Unnaneysit America --- SUA (Stati Uniti d'America) --- Sŭedineni amerikanski shtati --- Sŭedinenite shtati --- Tetã peteĩ reko Amérikagua --- U.S. --- U.S.A. --- United States of America --- Unol Daleithiau --- Unol Daleithiau America --- Unuiĝintaj Ŝtatoj de Ameriko --- US --- Usono --- Vaeinigte Staatn --- Vaeinigte Staatn vo Amerika --- Vereinigte Staaten --- Vereinigte Staaten von Amerika --- Verenigde State van Amerika --- Verenigde Staten --- VS --- VSA --- Wááshindoon Bikéyah Ałhidadiidzooígíí --- Wilāyāt al-Muttaḥidah --- Wilāyāt al-Muttaḥidah al-Amirīkīyah --- Wilāyāt al-Muttaḥidah al-Amrīkīyah --- Yhdysvallat --- Yunaeted Stet --- Yunaeted Stet blong Amerika --- ZDA --- Združene države Amerike --- Zʹi︠e︡dnani Derz︠h︡avy Ameryky --- Zjadnośone staty Ameriki --- Zluchanyi︠a︡ Shtaty Ameryki --- Zlucheni Derz︠h︡avy --- ZSA --- Η.Π.Α. --- Ηνωμένες Πολιτείες της Αμερικής --- Америка (Republic) --- Американь Вейтьсэндявкс Штаттнэ --- Америкӑри Пӗрлешӳллӗ Штатсем --- САЩ --- Съединените щати --- Злучаныя Штаты Амерыкі --- ولايات المتحدة --- ولايات المتّحدة الأمريكيّة --- ولايات المتحدة الامريكية --- 미국 --- États-Unis --- É.-U. --- ÉU --- Volksheilkunde --- Volkstümliche Medizin --- Medizin --- Volkskunde --- Alternative Medizin --- Laienmedizin --- Phytotherapie --- Ethnomedizin --- Nordamerikanische Südstaaten --- Konföderierte Staaten von Amerika --- Confederate States of America --- Südliche Vereinigte Staaten --- Südatlantische Staaten --- Südöstliche Staaten --- Südstaaten.