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"Among the numerous decisions taken by firms is the make-or-buy decision, whereby firms compare the costs and benefits of manufacturing a product or service against purchasing it. Typically, the firm will prefer the 'make' option over the 'buy' option if the purchase price is higher than the in-house manufacturing cost or if outside suppliers are unreliable. Naturally, the firm must also have the necessary skills and equipment to meet its own product standards. There is a clear analogy between this generic dilemma and the decision process that led us to write this book. As industrial organization teachers since the start of our academic careers, we have both long relied on existing textbooks to support our courses. Yet, through the years, our needs became different from the offers of outside suppliers. That is, the 'make' option started to become more tempting than the 'buy' option"--Provided by publisher. "Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides"--Provided by publisher.

658.11 --- 658.11 Kinds and forms of enterprise --- Kinds and forms of enterprise --- Économie industrielle --- 338.30 --- Organisatie van de productie: algemeenheden. --- Social Sciences and Humanities. Marketing --- Marketing Policy and Strategy --- Marketing Policy and Strategy. --- Marketing. --- Strategic planning. --- Marketing --- Strategic planning --- AA / International- internationaal --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Organisatie van de productie: algemeenheden --- 658.5 --- 658.5 Production engineering and planning. Design. Production management and control --- Production engineering and planning. Design. Production management and control --- Applied marketing --- Industrial organization --- Industrie --- Planification stratégique --- Organisation, contrôle, etc --- Économie industrielle.

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