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The business of product innovation : international empirical evidence
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Year: 2009 Publisher: [Washington, D.C. : World Bank,

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"It is so widely recognized that innovation is a key driver of economic growth that it is cliche to say so. This article studies product innovation by firms with data from 68 countries, covering more than 25,000 firms in eight manufacturing sectors. The author assesses the predictions of inter-disciplinary research on innovation by firms. The econometric evidence suggests that globalization and local knowledge increase the likelihood that firms will introduce new products. By contrast, domestic regulatory impediments to competition are not robustly correlated with product innovation. "--World Bank web site.


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Développer et lancer un nouveau produit
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ISBN: 2804178668 Year: 2009 Publisher: Brussels, Belgium : De Boeck Supérieur,

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Développer et lancer de nouveaux produits est une stratégie très efficace pour assurer la croissance de l'entreprise dans un environnement changeant et très compétitif. Les nombreux échecs de nouveaux produits démontrent cependant que le sujet n'est pas facile et peut même nuire à l'entreprise. En effet, s'il est impératif de développer le bon nouveau produit, encore faut-il lui appliquer des techniques commerciales et marketing spécifiques. C'est l'objet de cet ouvrage qui présente donc les meilleures méthodes pour d'une part mener à bien le développement d'un nouveau produit et d'autre part réussir son lancement.

Keywords

New products --- Marketing.


Book
The business of product innovation : international empirical evidence
Authors: ---
Year: 2009 Publisher: [Washington, D.C. : World Bank,

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Abstract

"It is so widely recognized that innovation is a key driver of economic growth that it is cliche to say so. This article studies product innovation by firms with data from 68 countries, covering more than 25,000 firms in eight manufacturing sectors. The author assesses the predictions of inter-disciplinary research on innovation by firms. The econometric evidence suggests that globalization and local knowledge increase the likelihood that firms will introduce new products. By contrast, domestic regulatory impediments to competition are not robustly correlated with product innovation. "--World Bank web site.


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Baked-in : creating products and businesses that market themselves
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ISBN: 1572846577 Year: 2009 Publisher: Chicago : B2 Books,

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Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.


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A fine line : how design strategies are shaping the future of business
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ISBN: 1282137808 9786612137808 0470500395 Year: 2009 Publisher: San Francisco : Jossey-Bass,

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praise for a fine line ""A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."" -Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com ""At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of th


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User-innovation : barriers to democratisation and ip licensing
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ISBN: 9780415777193 Year: 2009 Publisher: New York : Routledge,

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From concept to consumer : how to turn ideas into money
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ISBN: 0137137478 9780137137473 Year: 2009 Publisher: Upper Saddle River, N.J. : FT Press,

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Product innovation and technology strategy
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ISBN: 9781439252246 1439252246 Year: 2009 Publisher: Ancaster, Ont. Product Development Institute

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Real option valuation of product innovation
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ISBN: 3836627418 Year: 2009 Publisher: Hamburg : Diplomica Verlag,

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How can you evaluate a potential investment if there are several possibilities to change the course of action in the future depending on different emerging situations? And even more challenging: How can you do so if you cannot come up with point estimates - but you have to use several ranges of input values? Both - managerial flexibility as well as so called continuous uncertainty - are highly relevant as they reflect most of the investment decisions realistically. But if you apply standard valuation techniques like a simple Discounted Cash Flow model, the computed value will be significantly


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Closing the innovation gap : reigniting the spark of creativity in a global economy.
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ISBN: 9780071499873 Year: 2009 Publisher: New York (N.Y.) McGraw-Hill

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