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"It is so widely recognized that innovation is a key driver of economic growth that it is cliche to say so. This article studies product innovation by firms with data from 68 countries, covering more than 25,000 firms in eight manufacturing sectors. The author assesses the predictions of inter-disciplinary research on innovation by firms. The econometric evidence suggests that globalization and local knowledge increase the likelihood that firms will introduce new products. By contrast, domestic regulatory impediments to competition are not robustly correlated with product innovation. "--World Bank web site.
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Développer et lancer de nouveaux produits est une stratégie très efficace pour assurer la croissance de l'entreprise dans un environnement changeant et très compétitif. Les nombreux échecs de nouveaux produits démontrent cependant que le sujet n'est pas facile et peut même nuire à l'entreprise. En effet, s'il est impératif de développer le bon nouveau produit, encore faut-il lui appliquer des techniques commerciales et marketing spécifiques. C'est l'objet de cet ouvrage qui présente donc les meilleures méthodes pour d'une part mener à bien le développement d'un nouveau produit et d'autre part réussir son lancement.
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"It is so widely recognized that innovation is a key driver of economic growth that it is cliche to say so. This article studies product innovation by firms with data from 68 countries, covering more than 25,000 firms in eight manufacturing sectors. The author assesses the predictions of inter-disciplinary research on innovation by firms. The econometric evidence suggests that globalization and local knowledge increase the likelihood that firms will introduce new products. By contrast, domestic regulatory impediments to competition are not robustly correlated with product innovation. "--World Bank web site.
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Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.
New products. --- Advertising --- Marketing.
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praise for a fine line ""A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."" -Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com ""At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of th
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Democratization. --- New products. --- Technological innovations.
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New products. --- Product management. --- Productontwikkeling.
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New products --- Product management --- Marketing
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How can you evaluate a potential investment if there are several possibilities to change the course of action in the future depending on different emerging situations? And even more challenging: How can you do so if you cannot come up with point estimates - but you have to use several ranges of input values? Both - managerial flexibility as well as so called continuous uncertainty - are highly relevant as they reflect most of the investment decisions realistically. But if you apply standard valuation techniques like a simple Discounted Cash Flow model, the computed value will be significantly
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Entrepreneurship --- New products --- Technological innovations --- Management
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