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'Imagining the Balkans' examines how an innocent geographic appellation was transformed into a powerful and widespread pejorative designation. In a new afterword, Maria Todorova discusses the reaction to her dubbing of the term Balkanism and recent events in the Balkans.

Balkan Peninsula --- Balkan States --- Balkans --- Europe, Southeastern --- Southeastern Europe --- History. --- Historiography. --- History --- Foreign public opinion.

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Sociology of culture --- European Commission --- Balkan Peninsula --- Intercultural communication --- Multiculturalism --- Cultural diversity policy --- Cultural pluralism --- Cultural pluralism policy --- Ethnic diversity policy --- Social policy --- Anti-racism --- Ethnicity --- Cultural fusion --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Government policy --- Anthropological aspects --- European Union --- E.U. --- Balkan States --- Balkans --- Europe, Southeastern --- Southeastern Europe --- Foreign relations

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The Western Balkan region benefits from a cost-competitive labour force and geographic and cultural proximity to EU markets. However, cost competitiveness as a source of differentiation is not sustainable. Cost levels are increasing gradually in some sectors, reducing firms’ profitability. In order to sustain competitiveness, the Western Balkans needs to move up the value chain, from investing in automated technology to producing higher-quality goods and enhancing its human capital. This report examines the apparel manufacturing, automotive components and business process and technology outsourcing sectors, focusing on market competitiveness factors, industry key success factors and policy recommendations.

Balkan Peninsula -- Economic conditions. --- Competition -- Balkan Peninsula. --- Competition --Balkan Peninsula -- Statistics. --- Industrial policy -- Balkan Peninsula. --- Investments -- Balkan Peninsula. --- Quality of products -- Balkan Peninsula. --- Regional economics. --- Competition --- Investments --- Industrial policy --- Technological innovations --- Quality of products --- Labor supply --- Regional economics --- Business & Economics --- Economic History --- Balkan Peninsula --- Economic conditions. --- Economic policy. --- Labor force --- Labor force participation --- Labor pool --- Work force --- Workforce --- Product quality --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Business --- Industries --- Industry and state --- Investing --- Investment management --- Portfolio --- Competition (Economics) --- Competitiveness (Economics) --- Economic competition --- Government policy --- Economic aspects --- Balkan States --- Balkans --- Europe, Southeastern --- Southeastern Europe --- Economics --- Regional planning --- Regionalism --- Space in economics --- Labor market --- Human capital --- Labor mobility --- Manpower --- Manpower policy --- Consumer protection --- Quality control --- Workmanship --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Economic policy --- Finance --- Disinvestment --- Loans --- Saving and investment --- Speculation --- Commerce --- Conglomerate corporations --- Covenants not to compete --- Industrial concentration --- Monopolies --- Open price system --- Supply and demand --- Trusts, Industrial --- Finance and Investment --- Industry and Services --- Compétitivité (Economie) --- Economic conditions --- Conditions économiques