Listing 1 - 6 of 6
Sort by

Book
FLACC 09.
Authors: ---
Year: 2009 Publisher: Genk : FLACC,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
The Experiences of Film Location Tourists
Author:
ISBN: 9781845411206 184541120X 9781845411213 1845411218 9781845411220 1845411226 1845411854 1282656864 9786612656866 Year: 2009 Volume: 42 Publisher: Bristol, UK Blue Ridge Summit, PA

Loading...
Export citation

Choose an application

Bookmark

Abstract

Within the last decade film-induced tourism has gained increasing attention from academics and the industry alike. While most research has focused on the tourism-inducing effects of film productions, not much has been written about the film location tourists themselves. This book examines the on-site experiences of these tourists by drawing from various disciplines, including geography, sociology and psychology. The author accompanied tourists to film locations from The Lord of the Rings, Star Wars and The Sound of Music and conducted extensive on-site research with them. The results show that only by understanding the needs and wants of film location tourists can film be utilised as a successful and sustainable instrument within strategic destination marketing portfolios.


Book
How to brand nations, cities and destinations : a planning book for place branding
Authors: ---
ISBN: 9780230220928 0230220924 1349306363 9786612050527 1282050524 0230584594 Year: 2009 Publisher: London Palgrave MacMillan


Book
Tourism branding : communities in action
Authors: --- ---
ISBN: 1282457632 9786612457630 184950721X 1849507201 9781849507219 9781849507202 Year: 2009 Publisher: Bingley, UK : Emerald,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field.


Book
Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
Authors: ---
ISBN: 9780230230736 Year: 2009 Publisher: London : Palgrave Macmillan,

Loading...
Export citation

Choose an application

Bookmark

Abstract

How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overview of the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividing the book into relevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signature case study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of the book then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding.


Book
Prosper : de vocatione omnium gentium.
Authors: --- ---
ISBN: 9783700166115 3700166117 Year: 2009 Volume: 97 Publisher: Wien Verlag der Österreichischen Akademie der Wissenschaften

Listing 1 - 6 of 6
Sort by