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Sanders, Mira --- Feenstra, Wapke --- Diaz, Sylvie Macias --- Augustijnen, Sven --- Matchbox --- Voet, Heidi --- Chou, Isoje --- Time To Destination --- Haesaerts, Sofie --- Marcasiano, Colombe --- Kinderkunstenfabriek
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Within the last decade film-induced tourism has gained increasing attention from academics and the industry alike. While most research has focused on the tourism-inducing effects of film productions, not much has been written about the film location tourists themselves. This book examines the on-site experiences of these tourists by drawing from various disciplines, including geography, sociology and psychology. The author accompanied tourists to film locations from The Lord of the Rings, Star Wars and The Sound of Music and conducted extensive on-site research with them. The results show that only by understanding the needs and wants of film location tourists can film be utilised as a successful and sustainable instrument within strategic destination marketing portfolios.
Tourism --- Tourism and the arts --- Heritage tourism --- Motion pictures --- Tourisme --- Tourisme et arts --- Tourisme culturel --- Cinéma --- Marketing --- Social aspects. --- Aspect social --- Advertising. Public relations --- Film --- Tourism. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- Star Wars. --- The Lord of the Rings. --- The Sound of Music. --- destination marketing. --- film location tourists. --- film locations. --- film tourism. --- film-induced tourism. --- film-induced tourists . --- on-site experiences of film location tourists. --- strategic destination marketing . --- tourist experience.
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Product strategy --- City promotion --- Place marketing --- #KVHA:Citymarketing --- #KVHA:Externe communicatie --- #KVHA:Marketing --- #KVHA:Meertalige communicatie --- #KVHA:Place branding --- #KVHA:Taalkunde --- #KVHA:Toerisme --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Cities and towns --- Promotion of cities --- Promotion of towns --- Town promotion --- Municipal government --- Public relations --- Branding --- Merkbeleid --- Citymarketing --- Toerisme --- Merkstrategieën --- Merkstrategie
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Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field.
Advertising --- Place marketing. --- Tourism --- Tourism. --- Marketing. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Economic aspects --- Service industries --- National tourism organizations --- Travel --- Marketing --- Publicity --- Business & Economics --- Tourism industry. --- Sales & marketing. --- Hospitality industry. --- Industries --- Hospitality, Travel & Tourism.
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How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overview of the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividing the book into relevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signature case study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of the book then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding.
Place marketing --- Place marketing. --- Tourism --- Markenartikel --- Standortmarketing --- Marketing --- Place branding --- Marketing. --- 351 beleid --- (649) Canarische eilanden --- .001.3 identificatie --- (64) Marokko --- (492) Nederland --- 658.82 promotie --- (1-21) steden --- (493.1) Vlaanderen --- #KVHA:Taalkunde --- #KVHA:Meertalige communicatie --- #KVHA:Marketingcommunicatie --- #KVHA:Place branding --- #KVHA:Marketing --- #KVHA:Toerisme --- #KVHA:Identiteit --- Markenartikel. --- Standortmarketing. --- Place branding. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- Economic aspects --- Marketing sectoriel
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Christian theology --- Prosper of Aquitaine --- Predestination --- God --- Prédestination --- Dieu --- Early works to 1800. --- Will --- Ouvrages avant 1800 --- Volonté --- Salvation --- Grace (Theology) --- Salvation outside the Catholic Church --- Semi-Pelagianism --- Universalism --- Particularism (Theology) --- Debates, etc --- Prosper, --- Prédestination --- Volonté --- Christian literature, Early --- Pelagianism --- Salus extra ecclesiam --- Universal salvation --- Salvation after death --- Catholic Church and salvation --- Election (Theology) --- Metaphysics --- Misotheism --- Monotheism --- Religion --- Theism --- Latin authors --- Christianity --- Ambrose, --- Leo --- Predestination - Early works to 1800 --- God - Will - Early works to 1800 --- Salvation - Early works to 1800 --- Grace (Theology) - Early works to 1800 --- Salvation outside the Catholic Church - Early works to 1800 --- Semi-Pelagianism - Early works to 1800 --- Universalism - Debates, etc - Early works to 1800 --- Particularism (Theology) - Early works to 1800 --- Prosper, - of Aquitaine, Saint, - approximately 390-approximately 463 - De vocatione omnium gentium
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