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Innovation and strategy of online games
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ISBN: 1848163568 9781848163560 9786612441332 1282441337 1848163576 9781848163577 9781282441330 661244133X Year: 2009 Publisher: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific,

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Abstract

This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming

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