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AA / International- internationaal --- 020 --- Bibliotheekwezen: algemeenheden. --- Bibliotheekwezen: algemeenheden

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AA / International- internationaal --- 330.2 --- 052 --- 330.08 --- 020 --- Economische analyse en research. Theorie van de informatie. --- Economische, financiële, statistische en sociologische publicaties. --- Economisten. --- Bibliotheekwezen: algemeenheden. --- Recherche universitaire --- Classement --- Universities. --- Universities and colleges --- Universités --- Ratings and rankings --- Congresses --- Research --- Evaluation --- Congrès --- Economische analyse en research. Theorie van de informatie --- Economische, financiële, statistische en sociologische publicaties --- Economisten --- Bibliotheekwezen: algemeenheden --- Université

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This text covers all key aspects of the management and development of the digital library from an economic viewpoint. It provides an overview of the current and likely future position with regard to the economics of digital library management and development, and describes the key conceptual aspects.

Digital libraries. --- Digital libraries --- 020 --- AA / International- internationaal --- 611 Bibliotheken --- Digital curation --- Digital media collections --- Digital media libraries --- Digital repositories --- Electronic libraries --- Electronic publication collections --- Electronic publication libraries --- Electronic text collections --- Repositories, Digital --- Virtual libraries --- Libraries --- Information storage and retrieval systems --- Web archives --- Collection development&delete& --- Economic aspects --- Finance --- Management --- Bibliotheekwezen: algemeenheden --- Administration --- Bibliotheken --- Kennismanagement --- Informatietechnologie --- Informatiemanagement --- Informatiemaatschappij --- Bibliotheek --- IT --- Digitalisering --- Collection development

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"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.

Libraries --- cultural promotion --- library --- marketing --- Internet --- public relations --- guide --- gwida --- uživatelská příručka --- guía del usuario --- felhasználói kézikönyv --- handbok --- príručka pre používateľov --- priručnik --- Benutzerhandbuch --- guia do utilizador --- водич --- ръководство за потребителя --- udhërrëfyes --- käyttöopas --- manuale dell'utente --- kasutusjuhend --- naudotojo vadovas --- οδηγός χρήσης --- handleiding --- uporabniški priročnik --- ghid al utilizatorului --- brugervejledning --- guide de l’utilisateur --- lietotāja rokasgrāmata --- poradnik użytkownika --- priročnik --- handboek --- instruktážní příručka --- rokasgrāmata --- прирачник --- упатство за употреба --- håndbog --- poradnik --- užívateľská príručka --- guide d'information --- informationsfolder --- указания за употреба --- εγχειρίδιο --- guia de informação --- vade-mecum --- manual de utilizare --- návod --- lietošanas noteikumi --- käsikirja --- guida di informazione --- průvodce uživatele --- příručka --- manual --- vejledning --- manuel d'information --- příručka uživatele --- brugsanvisning --- kasutamisjuhend --- guía --- průvodce --- käyttäjän käsikirja --- udhëzues për përdoruesin --- käsiraamat --- vodič --- Leitfaden --- manuel --- opas --- gebruiksaanwijzing --- informační příručka --- εγχειρίδιο του χρήστη --- kézikönyv --- guía de información --- ghid --- gwida għall-utent --- manual de instrucciones --- Gebrauchsanweisung --- Manual do utilizador --- gebruikershandleiding --- användarhandbok --- vartotojo žinynas --- manwal --- sprievodca užívateľa --- οδηγός --- user's guide --- handbook --- manual del usuario --- podręcznik --- handleiding voor de gebruiker --- príručka --- käyttäjän opas --- vadovas --- útmutató --- manuale --- instruction manual --- Handbuch --- vademecum --- praktinis vadovas --- atmintinė --- juhend --- udhëzues --- manuál --- vartotojo vadovas --- használati utasítás --- εγχειρίδιο πληροφοριών --- manual de uso --- manuale di informazione --- priročnik za uporabo --- manual de información --- οδηγός πληροφοριών --- manuale d'uso --- guida --- Vademekum --- наръчник --- Manual de informação --- manuel utilisateur --- manual për përdoruesin --- user manual --- instrukcijų knyga --- vägledning --- metodisks līdzeklis --- relations publiques --- vzťahy s verejnosťou --- marrëdhënie me publikun --- relazzjonijiet pubbliċi --- relații cu publicul --- sabiedriskās attiecības --- PR --- vztahy s veřejností --- relaciones públicas --- odnosi s javnošću --- односи со јавноста --- suhtekorraldus --- односи са јавношћу --- ryšiai su visuomene --- pubbliche relazioni --- relações públicas --- Public relations --- odnosi z javnostmi --- връзки с обществеността --- közönségkapcsolatok --- suhdetoiminta --- δημόσιες σχέσεις --- styky s veřejností --- píár --- портпарол --- εκστρατεία ενημέρωσης --- sabiedriskā saskarsme --- public relation --- viešieji ryšiai --- ПР --- glasnogovornik --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- commercialisering --- commercialisation --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- Marketing --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- Vermarktung --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- kirjasto --- könyvtár --- bibliotēka --- librerija --- biblioteka --- βιβλιοθήκη --- Bibliothek --- raamatukogu --- bibliothèque --- bibliotheek --- knižnica --- knihovna --- bibliotekë --- bibliotek --- bibliotecă --- knjižnica --- библиотека --- biblioteca --- studovna --- Bücherei --- hemeroteca --- čítárna --- читална --- kultūras veicināšana --- kulturfrämjande --- promocja kultury --- kulttuurin edistäminen --- podpora kultúry --- bevordering van culturele activiteiten --- kultuuri edendamine --- promoción cultural --- promocija kulture --- promozzjoni kulturali --- kulturna promidžba --- kultūros skatinimas --- promoção cultural --- промоција културе --- a kultúra előmozdítása --- πολιτιστική προώθηση --- promotion culturelle --- fremme af kultur --- promovare culturală --- propagace kultury --- promovim kulturor --- промоција на културата --- Werbung für Kulturveranstaltung --- реклама на културно представяне --- promozione culturale --- промоција на културни настани --- propagování kulturních akcí --- folkbildningsarbete --- kulturális reklám --- promovarea culturii --- Kulturwerbung --- a kultúra támogatása --- културна промоција --- promovim i kulturës --- bildningsfrämjande --- promotion of culture --- Marketing. --- Public relations. --- 025 --- 020 --- 659 --- AA / International- internationaal --- Reclame - Public relations. --- Publicité - Relations publiques. --- Advertising. Public relations. --- 659 Reclame - Public relations. --- 659 Publicité - Relations publiques. --- 659 Advertising. Public relations. --- Bibliotheekwezen: algemeenheden --- Reclame - Public relations