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ISBN: 9780765617910 Year: 2009 Publisher: Armonk (N.Y.) M.E. Sharpe
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Branding --- Merkbeleid --- Merkstrategieën --- Marketing --- Merken --- Waarden --- Merkwaarde --- Merkstrategie --- Merk --- Waarde (ethiek) --- Financiewezen
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ISBN: 0135009383 9780135009383 Year: 2009 Publisher: London Prentice Hall
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