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Green pricing program marketing expenditures : finding the right balance
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Authors:
Friedman, Barry.
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Miller, Mackay.
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National Renewable Energy Laboratory (U.S.)
Year: 2009 Publisher: Golden, Colo. : National Renewable Energy Laboratory,
Year: 2009 Publisher: Golden, Colo. : National Renewable Energy Laboratory,
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Abstract
Keywords
Electric utilities --- Green marketing --- Electric power --- Renewable energy sources. --- Rates --- Marketing.
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