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This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solution

Corporate culture --- Decision making --- Marketing --- Strategic planning --- J4365 --- J4520 --- K9416.30 --- K9452 --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Japan: Economy and industry -- business methods and management -- marketing and advertising --- Japan: Economy and industry -- commerce and trade -- retail and consumption --- Korea: Economy and industry -- business methods -- marketing and advertising --- Korea: Commerce and trade --- Business & Economics --- Management Theory --- K9450 --- Korea: Economy and industry -- commerce and trade