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The Banana demystifies the banana trade and its path toward globalization. It reviews interregional relationships in the industry and the changing institutional framework governing global trade and assesses the roles of such major players as the European Union and the World Trade Organization. It also analyzes the forces driving today's economy, such as the competitiveness imperative, diversification processes, and niche market strategies. Its final chapter suggests how the outcome of the recent banana war will affect bananas and trade in other commodities sectors as well.

Banana trade -- Caribbean Area. --- Banana trade -- Latin America. --- Banana trade. --- Banana trade --- Business & Economics --- Industries --- Banana industry --- Fruit trade --- E-books

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From its early beginnings in Southeast Asia, to the machinations of the United Fruit Company in Costa Rica and Central America, the banana's history and its fate as a victim of fungus are explored.

World history --- History of civilization --- Bananas --- 634.773 --- Banana --- Musa --- Musa sapientum --- Musaceae --- 634.773 Common banana. Musa paradisiaca --- Common banana. Musa paradisiaca

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During the 1990s, the Eastern Caribbean was caught in a bitter trade dispute between the US and EU over the European banana market. When the World Trade Organization rejected preferential access for Caribbean growers in 1998 the effect on the region's rural communities was devastating. This volume examines the "banana wars" from the vantage point of St. Lucia's Mabouya Valley, whose recent, turbulent history reveals the impact of global forces. The author investigates how the contemporary structure of the island's banana industry originated in colonial policies to create a politically "stable"

Banana trade --- Banana growers --- Globalization --- Competition, Unfair. --- Economic aspects --- Competition --- Competition, Unfair --- Competition law --- Fair trade --- Unfair competition --- Unfair trade practices --- Commercial crimes --- Commercial law --- Industrial property --- Torts --- Advertising laws --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Banana farmers --- Fruit growers --- Banana industry --- Fruit trade --- Law and legislation