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book (2)

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2008 (2)

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The new strategic brand management : creating and sustaining brand equity long term
Author: Kapferer, Jean-Noël
ISBN: 9780749450854 Year: 2008 Publisher: London : Kogan Page,

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Brand name products --- Management. --- merken --- marketingstrategie --- integrated marketing --- 658.81.1 --- Product management. Brand management --- Management

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Strategic brand management: building, measuring, and managing brand equity
Author: Keller, Kevin Lane
ISBN: 9780131888593 Year: 2008 Publisher: Upper Saddle River, N.J. Prentice Hall

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Brand name products --- 658.81.1 --- 659.126 --- 659.126 Trade marks. Logos. House colours etc. --- Trade marks. Logos. House colours etc. --- Management --- Product management. Brand management --- Product strategy

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