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Marketing the best deal in town : your library : where is your purple owl?
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ISBN: 9781843343066 9781843343059 9781780631271 1780631278 1843343061 1843343053 Year: 2008 Publisher: Oxford, England : Chandos Publishing,

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Abstract

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourselfEmphasis on creativity and


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Business cases for info pros : here's why, here's how.
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ISBN: 9781573873352 Year: 2008 Publisher: Medford Information Today


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Creating your library brand : communicating your relevance and value to your patrons
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ISBN: 9780838909621 0838909620 Year: 2008 Publisher: Chicago : American Library Association,


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Scientific libraries : past developments and future changes
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ISBN: 9781843342687 9781843342694 1843342685 9781780631219 1780631219 1843342693 Year: 2008 Publisher: Oxford, England : Chandos Publishing,

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Scientific libraries have undergone dramatic changes since the end of the 1960s. This book explains and characterises these changes and main trends, and describes their consequences for libraries. The book presents an overview and an analysis of long-term developments in the field. Professionals within library and information sciences, together with students, will find the book of interest, enabling them to understand the situation of the libraries today and also prepare them for decisions about the future.Summarises the author's unique practical experiences from 35 years of wo


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Digital rights management : a librarian's guide to technology and practise
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ISBN: 9781843341253 9781843341826 9781780631370 1780631375 1843341824 1843341255 Year: 2008 Publisher: Oxford, England : Chandos Publishing,

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This book provides an overview of digital rights management (DRM), including: an overview of terminology and issues facing libraries, plus an overview of the technology including standards and off-the-shelf products. It discusses the role and implications of DRM for existing library services, such as integrated library management systems, electronic reserves, commercial database licenses, digital asset management systems and digital library repositories. It also discusses the impact that DRM 'trusted system' technologies, already in use in complementary areas, such as course management systems


Book
Bibliothèques et politiques documentaires à l'heure d'Internet
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ISSN: 01840886 ISBN: 9782765409625 2765409625 Year: 2008 Volume: *94 Publisher: Paris : Éditions du Cercle de la librairie,

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Dans les bibliothèques comme ailleurs, les flux électroniques génèrent une réalité économique nouvelle et de nouveaux usages. Collections, contenus, espaces et paramètres documentaires, modalités d'accès, etc. sont remis en question. L'auteur tente de tracer une généalogie des nouvelles pratiques professionnelles et d'esquisser la problématique contemporaine des politiques documentaires

Intellectual property protection for multimedia information technology
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ISBN: 9781599047621 1599047624 Year: 2008 Publisher: Hershey : Information Science Reference,

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"This book provides scholars, management professionals, researchers, and lawyers in the field of multimedia information technology and its institutional practice with thorough coverage of the full range of issues surrounding multimedia intellectual property protection and its proper solutions from institutional, technical, and legal perspectives"--Provided by publisher.


Book
Managing electronic resources : new and changing roles for libraries
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ISBN: 9781843343684 9781843343691 1843343681 184334369X 1780631405 9781780631400 Year: 2008 Publisher: Oxford, England : Chandos Publishing,

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The on going movement to electronic collections presents many exciting new service opportunities for libraries, as well as creating materials management, resource, and service challenges. This book looks at how online resources are causing the roles and practices of libraries to change.Forward looking consideration of critical emerging issues in library practiceDraws on the author's wide knowledge of electronic content management issuesPresents a practical perspective based on the authors long standing experience


Book
User-centred library websites : usability evaluation methods.
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ISBN: 9781843343592 9781843343608 1843343592 1843343606 1780631901 9781780631905 Year: 2008 Publisher: Oxford Chandos

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Targeted at library and information Science (LIS) professionals, this book concentrates on usability evaluation methods used to design usable and user-centred library websites. Aimed at the practitioner, it is a practical guide to methods that are used to gather information from potential users that shape the design of the website based on an iterative design process. From planning the study to writing the report, this book guides the reader through the process of usability evaluation using examples from the author's experience with usability evaluation of library interfaces. It describes usability techniques, procedures, report writing, and design changes that lead to a user-centred interface. Key Features: It is a concise, practical guide to completing usability evaluation methods with an emphasis on creating user-centred library websites. It includes examples that draw on the author's practical experience with usability evaluation. It includes useful guidelines to creating participant Recruitment letters, scripts, thank you notes, and forms illustrated with practical examples.The Author: Dr George is a Human Factors Researcher with the Carnegie Mellon University Libraries. With an emphasis on improving users' access to information, Ms. George's work focuses on usability studies of library websites and evaluation studies of library services. Her research interests and efforts have been directed towards user-entered interface design and information behaviour studies. Readership: This book is aimed at the professional staff within Library and Information Services, their IT managers, and students in LIS programs. Contents: What is user-centred design? - user-centred design; why design a user-centred website Getting started - preliminary steps; recruiting participants User needs analysis - task analysis; surveys; questionnaires; interviews Designing a website: participatory design - participatory design; affinity programming; card sorting; prototyping Usability inspection methods - heuristic evaluations; cognitive walkthrough Usability testing the website - planning and preparation; think aloud protocols Communicating the findings - written reports; presentations Appendix - examples Glossary Bibliography Index


Book
Developing open access journals : a practical guide.
Author:
ISBN: 9781843343394 9781843343400 1843343398 1843343401 1306398096 1780632150 9781780632155 9781306398091 Year: 2008 Publisher: Oxford Chandos

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This book provides a practical guide to developing and maintaining an electronic open access peer-reviewed scholarly journal. Creating such journals, particularly if it is done well, requires a great deal of specialized knowledge that spans library science, web development, intellectual property rights and publishing, as well as well issues that are unique to the activity itself. The book provides a very practical step by step guide to addressing the issues of creating an open access journal.The first book on the practical issues of developing an open access journal - what to d

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