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This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourselfEmphasis on creativity and
Library management --- Applied marketing --- Libraries --- Bibliothèques --- Marketing. --- Marketing --- 025 --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Information storage and retrieval systems
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025 --- Information services industry --- Information resources management --- Information consultants --- 658.4038 --- Consultants --- Information scientists --- Corporations --- Information resource management --- Information systems management --- IRM (Information resources management) --- Management --- Management information systems --- Service industries --- Bibliotheekbeheer --- Service industriesBibliotheekbeheer --- 025 Bibliotheekbeheer
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025 --- Libraries --- -Branding (Marketing) --- 659.1902 --- Brand name products --- Marketing --- Advertising --- Documentation --- Public institutions --- Librarians --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Branding (Marketing) --- Bibliothèques --- Stratégie de marque --- Marketing. --- Library communication systems
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Scientific libraries have undergone dramatic changes since the end of the 1960s. This book explains and characterises these changes and main trends, and describes their consequences for libraries. The book presents an overview and an analysis of long-term developments in the field. Professionals within library and information sciences, together with students, will find the book of interest, enabling them to understand the situation of the libraries today and also prepare them for decisions about the future.Summarises the author's unique practical experiences from 35 years of wo
Library research --- Science and technology libraries. --- Sciences --- Bibliothèques --- Libraries --- Sci-tech libraries --- Science libraries --- Scientific libraries --- Technical libraries --- Technology libraries --- Special libraries --- History. --- 025 --- 027 --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Algemene bibliotheken
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This book provides an overview of digital rights management (DRM), including: an overview of terminology and issues facing libraries, plus an overview of the technology including standards and off-the-shelf products. It discusses the role and implications of DRM for existing library services, such as integrated library management systems, electronic reserves, commercial database licenses, digital asset management systems and digital library repositories. It also discusses the impact that DRM 'trusted system' technologies, already in use in complementary areas, such as course management systems
Library automation --- Industrial and intellectual property --- Copyright --- Copyright and electronic data processing. --- Droit d'auteur --- Droit d'auteur et informatique --- Electronic information resources. --- Sources d'information électroniques --- Copyright and electronic data processing --- 025 --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Electronic information resources --- Electronic data processing and copyright --- Copyright infringement --- Fair use (Copyright)
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Dans les bibliothèques comme ailleurs, les flux électroniques génèrent une réalité économique nouvelle et de nouveaux usages. Collections, contenus, espaces et paramètres documentaires, modalités d'accès, etc. sont remis en question. L'auteur tente de tracer une généalogie des nouvelles pratiques professionnelles et d'esquisser la problématique contemporaine des politiques documentaires
Collection development (Libraries) --- Libraries and the Internet --- Libraries --- Développement des collections (Bibliothèques) --- Bibliothèques et Internet --- Bibliothèques --- Technological innovations --- Innovations --- Acquisitions (Libraries) --- Collection management (Libraries) --- Political aspects --- Bibliothéconomie Bibliotheekwetenschap --- Internet Internet --- Changement Verandering --- Bibliothèques Bibliotheken --- 025 --- Bibliotheekbeheer --- 025 Bibliotheekbeheer --- Développement des collections (Bibliothèques) --- Bibliothèques et Internet --- Bibliothèques --- Bibliothéconomie --- Bibliothèques et Internet. --- Libraries and state. --- Digital libraries. --- Libraries and the Internet. --- Politique publique --- Innovations technologiques. --- Collection development (Libraries) - Political aspects
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"This book provides scholars, management professionals, researchers, and lawyers in the field of multimedia information technology and its institutional practice with thorough coverage of the full range of issues surrounding multimedia intellectual property protection and its proper solutions from institutional, technical, and legal perspectives"--Provided by publisher.
Multimedia systems. --- Information technology --- Intellectual property. --- Copyright infringement. --- Management. --- 025 --- Bibliotheekbeheer --- 025 Bibliotheekbeheer --- Copyright infringement --- Intellectual property --- Multimedia systems --- Computer-based multimedia information systems --- Multimedia computing --- Multimedia information systems --- Multimedia knowledge systems --- Information storage and retrieval systems --- IP (Intellectual property) --- Proprietary rights --- Rights, Proprietary --- Intangible property --- Copyright --- Infringement of copyright --- Intellectual property infringement --- Anti-copyright movement --- Management --- Law and legislation --- Criminal provisions --- Propriété intellectuelle --- DROIT D'AUTEUR --- MULTIMEDIAS
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The on going movement to electronic collections presents many exciting new service opportunities for libraries, as well as creating materials management, resource, and service challenges. This book looks at how online resources are causing the roles and practices of libraries to change.Forward looking consideration of critical emerging issues in library practiceDraws on the author's wide knowledge of electronic content management issuesPresents a practical perspective based on the authors long standing experience
025 --- Electronic information resources --- Digital libraries. --- Library administration --- Libraries --- Library management --- Management --- Digital curation --- Digital media collections --- Digital media libraries --- Digital repositories --- Electronic libraries --- Electronic publication collections --- Electronic publication libraries --- Electronic text collections --- Repositories, Digital --- Virtual libraries --- Information storage and retrieval systems --- Web archives --- Digital information resources --- Digital resources (Information resources) --- Electronic information sources --- Electronic resources (Information resources) --- Information resources --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Administration --- Organization --- Electronic information resources. --- Sources d'information électroniques --- Bibliothèques virtuelles --- Digital libraries --- Management.
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Targeted at library and information Science (LIS) professionals, this book concentrates on usability evaluation methods used to design usable and user-centred library websites. Aimed at the practitioner, it is a practical guide to methods that are used to gather information from potential users that shape the design of the website based on an iterative design process. From planning the study to writing the report, this book guides the reader through the process of usability evaluation using examples from the author's experience with usability evaluation of library interfaces. It describes usability techniques, procedures, report writing, and design changes that lead to a user-centred interface. Key Features: It is a concise, practical guide to completing usability evaluation methods with an emphasis on creating user-centred library websites. It includes examples that draw on the author's practical experience with usability evaluation. It includes useful guidelines to creating participant Recruitment letters, scripts, thank you notes, and forms illustrated with practical examples.The Author: Dr George is a Human Factors Researcher with the Carnegie Mellon University Libraries. With an emphasis on improving users' access to information, Ms. George's work focuses on usability studies of library websites and evaluation studies of library services. Her research interests and efforts have been directed towards user-entered interface design and information behaviour studies. Readership: This book is aimed at the professional staff within Library and Information Services, their IT managers, and students in LIS programs. Contents: What is user-centred design? - user-centred design; why design a user-centred website Getting started - preliminary steps; recruiting participants User needs analysis - task analysis; surveys; questionnaires; interviews Designing a website: participatory design - participatory design; affinity programming; card sorting; prototyping Usability inspection methods - heuristic evaluations; cognitive walkthrough Usability testing the website - planning and preparation; think aloud protocols Communicating the findings - written reports; presentations Appendix - examples Glossary Bibliography Index
025 --- 681.3 --- Library Web sites --- -User-centered system design --- Human-computer interaction --- 020 --- Computer-human interaction --- Human factors in computing systems --- Interaction, Human-computer --- Human engineering --- User-centered system design --- User interfaces (Computer systems) --- Cognitive engineering (System design) --- Participatory design (System design) --- UCD (System design) --- Usability engineering (System design) --- User-centered design (System design) --- System design --- Web sites --- Web librarianship --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Computerwetenschap --- Evaluation --- User-centered system design. --- Human-computer interaction. --- Sites Web de bibliothèques --- Conception participative (Conception de systèmes) --- Interaction homme-machine (Informatique) --- Evaluation. --- 681.3* / / / / / / / / / / / / / / / / / / / / / / / / / / / /
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This book provides a practical guide to developing and maintaining an electronic open access peer-reviewed scholarly journal. Creating such journals, particularly if it is done well, requires a great deal of specialized knowledge that spans library science, web development, intellectual property rights and publishing, as well as well issues that are unique to the activity itself. The book provides a very practical step by step guide to addressing the issues of creating an open access journal.The first book on the practical issues of developing an open access journal - what to d
Open access publishing. --- Electronic journals --- Edition en libre accès --- Périodiques électroniques --- Publishing. --- Edition --- Open access publishing --- 025 --- Open access to research --- Research, Open access to --- Electronic publishing --- Cyber journals --- Cyber magazines --- Cyber periodicals --- Cyber serials --- E-journals --- Ejournals --- Electronic magazines --- Electronic periodicals --- Electronic serials --- Internet journals (Electronic publications) --- Internet magazines (Electronic publications) --- Internet periodicals (Electronic publications) --- Internet serials (Electronic publications) --- Online journals --- Online magazines --- Online periodicals --- Online serials --- Periodicals in machine-readable form --- Web journals (Electronic publications) --- Web magazines (Electronic publications) --- Web periodicals (Electronic publications) --- Web serials (Electronic publications) --- World Wide Web journals (Electronic publications) --- World Wide Web magazines (Electronic publications) --- World Wide Web periodicals (Electronic publications) --- World Wide Web serials (Electronic publications) --- Electronic publications --- Periodicals --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Publishing
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