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Sport business : Adidas, Puma... la guerre des logos. Documents
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Author: Smit, Barbara
ISBN: 9782258075139 Year: 2008 Publisher: Paris : Presses de la Cité,
ISBN: 9782258075139 Year: 2008 Publisher: Paris : Presses de la Cité,
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Keywords
Sporting goods --- Trademarks --- Articles de sport --- Marques de commerce --- Marketing --- Commercialisation
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