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marketing --- duurzame ontwikkeling --- consumentisme --- marketing nieuwe producten --- Marketing vert --- Green marketing --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Environmental aspects --- Green marketing. --- Marketing vert.

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Ce livre a pour vocation d’aider les négociateurs à se situer dans le débat international sur la libéralisation des échanges de biens et services environnementaux. Il approfondit l’analyse dans trois domaines : les produits écologiquement préférables, les énergies renouvelables et les produits économes en énergie. Dans chacun des trois chapitres, les auteurs se penchent sur le champ et la définition de ces différentes catégories de produits, examinent les obstacles tarifaires et non tarifaires aux échanges et expliquent les retombées écologiques d’une libéralisation. Le rapport fait suite à un précédent ouvrage publié en 2005 sous le titre Biens et services environnementaux : pour une ouverture des marchés au service de l’environnement et du développement.

Free trade. --- Green products. --- Earth-friendly products --- Environmentally safe products --- Free trade and protection --- Trade, Free --- Trade liberalization --- Commercial products --- Green marketing --- Recycled products --- International trade

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The attractiveness of product labeling stems from their voluntary nature to achieve environmental and social goals. It is argued that through product price premia which reflect the willingness of consumers to pay more for green and socially conscious products, labels have the potential to generate changes in production techniques. In addition, labeling of products has become the preferred instrument for solving high profile trade disputes amongst members of the World Trade Organization. The contributions in this volume provide an indepth look at labeling and its relation to the governance of global trade. The book aims at bridging the research gaps related to the link between consumers’ perception of a label with their willingness to pay, the impact and the limitations of labeling in the event of food safety hazards, and the trade and development dimensions of labeling. As such, this volume presents research that constitutes a new frontier on issues related to the economics of labeling.

Eco-labeling --- Social marketing --- International trade --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing --- Eco-labelling --- Ecolabeling --- Ecological labeling --- Environmental labeling of consumer products --- Environmental marketing labels --- Environmentally-friendly product labeling --- Green marketing --- Labels --- Environmental economics. --- Development economics. --- Economic policy. --- Environmental management. --- Environmental Economics. --- Development Economics. --- Economic Policy. --- Environmental Management. --- Economic nationalism --- Economic planning --- National planning --- State planning --- Economics --- Planning --- National security --- Social policy --- Economic development --- Environmental quality --- Environmental stewardship --- Stewardship, Environmental --- Environmental sciences --- Management --- Environmental aspects --- Economic aspects