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Building on the success of its popular predecessor, this welcome second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a reworked introduction, extended index, revised glossary, and new suggestions for further reading, this new edition also provides an increased number of updated examples, such as those relating to computer and mobile phone technology, TV, commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource,' Semiotics: The Basics' is the ideal introductory text for those studying this growing area.
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Cet ouvrage est une première initiation à la sémiotique générale, au jeu de la signification et de la communication, quel que soit le type de langage (auditif, visuel, olfactif, gustatif, tactile) analysé. Car l'un des buts de la sémiotique est au moins de montrer la cohérence interne d'un discours, d'un tableau, d'un comportement gestuel, d'un repas, d'une publicité, d'une BD, bref de toute pratique culturelle donnée, en mettant à jour les règles de fonctionnement sous-jacentes qui rendent compte de leur sens. Si les deux premières parties traitent largement des signes et des langages en général (avec nombreux d'exemples concrets), les trois autres portent plus brièvement sur la narrativité, les organisations sémantiques et l'énonciation.
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Semiotics is the study of the most critical feature of human consciousness - the capacity for creating and using signs such as words and symbols for thinking, communicating, reflecting, transmitting, and preserving knowledge. The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics. Written as an introduction to the field, this study makes an otherwise complex discipline accessible to the interested reader. Marcel Danesi examines the various themes, concepts, and techniques that constitute current semiotic theory, and does so in lucid, easy to follow language. Cross-references between topics show the interconnectedness of many aspects of semiotic practice with a view to easing the understanding of the subject as a whole. Logically organized, Danesi treats such things as food, clothing, mathematics, and popular culture to semiotic readings, providing basic examples of how the discipline can be applied in everyday life. As a step-by-step introduction, The Quest for Meaning is the definitive guide for students and teachers exploring semiotics at the undergraduate level and beyond.
Semiotics --- Semiotics.
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Semiotics --- Semiotics.
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Semiotics --- Semiotics.
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