Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Public relations --- Public relations.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Advertising. Public relations --- PR (public relations)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Public Relations: A Values-Driven Approach is the articulation of a philosophy the authors call values-driven public relations. VPR combines the traditional four-step process of public relations with a focus on values -- those of practitioners, their organization, targeted publics, the profession, and society. Now in its third edition, Public Relations: A Values-Driven Approach prepares future practitioners for a world in which they and the organizations they will represent are increasingly held accountable. The authors of the book also understand that public relations did not develop, nor is it practiced, in a vacuum. Issues challenging 21st century practitioners are discussed within a broad social context. The result is a book that provides its readers with a clearer understanding of the so-called "real world" they are about to enter. There are chapters focusing on the hottest issues confronting the profession, including ethics, law, cross-cultural communication, crisis communication And new technologies. A major goal of the book is to strengthen students' problem-solving skills. To that end, real-life case studies, as well as realistic scenarios, are included in each chapter. The book also introduces a variety of processes that guide students through the public relations process and ethical decision making. The book includes numerous learning aids and interesting sidebars designed to engage the reader. Each chapter features a memo to student from one of today's leading practitioners. The third edition brings its readers some of the latest research and developments in the exciting field of public relations. It also focuses on the tragic events of September 11, 2001, that have changed our lives in so many ways. Using the conversational style of writing favored by today's students, Public Relations: A Values-Driven Approach takes its readers on a journey of discovery that focuses on who we are, where we want to go, and the values we will hold in getting there.

Public relations. --- Public relations --- Public relations - Moral and ethical aspects --- Public relations - Case studies

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Advertising. Public relations

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent upon the degree of trust between the parties. If marketing is about meeting customer needs, the establishment and management of relationships with customers, and the delivery of promises (either explicit, e.g. in terms of delivery dates or fitness for purpose of the product, or implicit, e.g. in bran

Marketing. --- Public relations.