Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Biochemical engineering --- Industrial design --- New products

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

New products --- Systems engineering --- Value analysis (Cost control) --- Planning

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

New products --- Product management. --- Marketing --- Marketing management --- Business logistics --- Brand management --- Management, Product --- Management. --- Marketing. --- Management

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Design entwickelt sich zu einer anerkannten wissenschaftlichen Disziplin und die Designforschung ist der treibende Bodensatz dieser Transformation. Design Research Now - Essays and Selected Projects vermisst das Feld der Designforschung anhand grundlegender Essays und ausgewählter Forschungsprojekte. Die Autoren der Essays, allesamt international führende Designwissenschaftler, nehmen zu den wichtigsten Fragen der Designforschung Stellung. Sie verorten die Bedeutung der Designforschung an der Schnittstelle zur Technologieentwicklung, beschreiben ihre Notwendigkeit für die methodische Weiterentwicklung der Entwurfsdisziplinen und ordnen ihr für die relevanten Entwicklungen der Gesellschaft eine bedeutende Rolle zu. Ergänzt werden die Essays durch die Darstellung aktueller, abgeschlossener Forschungsprojekte aus Hochschulen in den Niederlanden, Großbritannien und Italien. Design is becoming a recognised academic discipline, and design research is the driving force behind this transformation. Design Research Now - Essays and Selected Projects charts the field of design research with introductory essays and selected research projects. The authors of the essays, all leading international design scholars, stake out positions on the most important issues of design research. They locate the significance of design research at the interface with technological development, describe what makes it a necessary ingredient of the continued development of the design disciplines, and assign it a seminal role in the relevant developments of society. The essays are supplemented by the presentation of recently completed research projects from universities in the Netherlands, the UK and Italy.

Design -- Research. --- Electronic books. -- local. --- Industrial design -- Research. --- Design --- Industrial design --- Research. --- Design, Industrial --- Mechanical drawing --- New products --- Creation (Literary, artistic, etc.)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. 
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. 
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. 
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. 
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. 
Essential reading for anyone starting something new.


Marketing --- productstrategie --- business marketing --- industriële marketing --- productontwikkeling --- Entrepreneurship --- New products --- Relationship marketing --- Business planning --- Business planning. --- Entrepreneurship. --- New products. --- Relationship marketing. --- 658.116 --- marketingstrategie --- klantgerichtheid --- innovatie --- Technologische ontwikkeling. Innovatie. Ondernemerschap --- Customer relations --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Business enterprises --- Business plans --- Corporate planning --- Corporate strategy --- Corporations --- Strategy, Corporate --- Planning --- Strategic planning