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Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.

Mass communications --- Mass media --- Audiences --- #SBIB:309H402 --- #SBIB:303H14 --- Audiences, Mass media --- Audiences. --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... --- Methoden en technieken van de communicatiewetenschap --- Social aspects --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, --- Mass media - Audiences

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Qualitative methods in social research --- Mass communications --- Mass media --- Meta-analysis --- Médias --- Méta-analyse --- Social aspects --- Psychological aspects --- Political aspects --- Aspect social --- Aspect psychologique --- Aspect politique --- #SBIB:303H14 --- #SBIB:309H402 --- Methoden en technieken van de communicatiewetenschap --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... --- Médias --- Méta-analyse --- Medicine --- Psychometrics --- Social sciences --- Communication in politics --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Research --- Evaluation --- Statistical methods --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, --- Mass media Political aspects