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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
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Authors:
Poiesz, Th. B. C.
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Van Raaij, Fred W.
ISBN: 1843767724 9781843767725 Year: 2007 Publisher: Cheltenham : Elgar,
ISBN: 1843767724 9781843767725 Year: 2007 Publisher: Cheltenham : Elgar,
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Abstract
Keywords
Consumentengedrag. --- Consumer behavior --- Marketing --- Marketing. --- Strategic planning. --- Strategische planning. --- Forecasting. --- Management.
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