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Showing the culture & institutional processes that have brought the notion of the 'consumer' to life, 'Consumer Culture' guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society & reveals the profound ambiguities & ambivalences inherent within.

Consumption (Economics) --- Consumers --- Marketing --- Attitudes --- Social aspects --- Consumption (Economics). --- Social Sciences and Humanities. Consumer Studies --- Attitudes. --- Social aspects. --- Consumer Behaviour. --- #SBIB:309H040 --- #SBIB:309H2812 --- #SBIB:316.7C140 --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Consumer attitudes --- Market surveys --- Consumers' preferences --- Populaire cultuur algemeen --- Marketing, consumentengedrag, consumentisme --- Cultuursociologie: cultuur en globale samenlevingen --- Consumers - Attitudes --- Marketing - Social aspects