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Loaded with worksheets, exercises, tips, tools, checklists, and other easy-to-use and interactive learning aids, this book walks you through the process from beginning to end. Along the way, you will see how other organizations have planned their successs in many Case Study sidebars that enhance the easy-to-follow text.
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In this series focus on managing information technology investments to produce measured business value. Business value indicators include financial metrics such as return on investment, operational metrics such as inventory returns, and productivity metrics such as reduced time to complete tasks. Information technology investments include network and server infrastructure, business systems, engineering systems, and personal productivity systems. Business value can be obtained when mature technologies are deployed thoughtfully and also when new technology emerge that provide new capabilities
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'Strategy as Action' presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle.
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