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A "Century of Austrian Design" offers a highly accessible overview of Austrian design culture from 1900 to the present against the background of the country's extremely turbulent industrial history. In the process, the key aspects are explained in essays by celebrated experts. The book attempts to delineate a specifically "Austrian" formal language, citing as examples specific achievements in historical and contemporary design. As it does so, it also sheds light on other defining moments of Austria's design culture, including the enormous potential of its inventors, the phenomenon of semi-industrial manufacturing, and the innovative design solutions advanced by the Austrian sporting goods industry. A yellow pages section with selected design addresses rounds off the volume. «A Century of Austrian Design» offers a highly accessible overview of Austrian design culture from 1900 to the present against the background of the country's extremely turbulent industrial history. In the process, the key aspects are explained in essays by celebrated experts.

Design --- Industrial design --- Creation (Literary, artistic, etc.) --- Design, Industrial --- Mechanical drawing --- New products --- History

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When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language.Design-Inspired Innovation takes a unique look at the intersection between design and innovation, and explores the novel ways in which designers are contributing to the development of products and services. The book's scope is international, with emphasis on design activities in

Economic production --- Art --- Engineering design --- Industrial design. --- Design, Industrial --- Mechanical drawing --- New products --- Design --- Design, Engineering --- Engineering --- Industrial design --- Strains and stresses --- Technological innovations. --- Technological innovations

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Engineering --- Production Technology --- Drawing --- design management --- design theory --- design practice --- Industrial design --- Computer-aided design --- Computer-aided design. --- Industrial design. --- Design, Industrial --- Mechanical drawing --- New products --- Design --- CAD (Computer-aided design) --- Computer-assisted design --- Computer-aided engineering

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Deel I Design als bedrijfsinstrument 1 Het potentieel van design 2 Design als instrument voor merkontwikkeling 3 Designeffectiviteit Deel II Het managen van design 4 Het hoe en waarom van designmanagement 5 Hoe kun je design managen? 6 Verschillende typen van designmanagement Deel III De taken en organisatie van designmanagement 7 Designmanagement - strategie, beleid, uitvoering 8 De plaats in de organisatie 9 Zelf doen, tijdelijk inhuren of uitbesteden? Deel IV Integratie - de praktijk van designmanagement 10 Rollen en profi elen van designmanagers 11 Evaluatie van de functie; prestatiemeting en accountability 12 Issues en instrumenten

Designmanagement. --- Merkenbeleid. --- Applied marketing --- bedrijfsimago --- Advertising. Public relations --- visuele communicatie --- merken --- huisstijl --- merkimago --- Design [Industrial ] --- Management --- Design --- Productinnovatie --- Merkbeleid --- Reputaties --- Grafische vormgeving --- Branding --- Marketing --- 659.1 --- 770.6 --- 360.8 --- productdesign --- design --- management --- designmanagement --- bedrijfsbeheer --- marketing --- branding (marketing) --- productdesign, filosofie, esthetiek en kritiek --- Bedrijfseconomie - Zakendoen --- Reputatie --- Designmanagement

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Beschrijving van klassieke designvoorwerpen.

interieur --- transportmiddel --- huishouden --- Industrieel design ; naslagwerken --- 749(03) --- design --- designtoepassingen --- 745.036 <03> --- designklassiekers --- 745 --- naslagwerk --- productdesign --- twintigste eeuw --- 745.036 --- Meubelkunst en design ; encyclopedieën --- Design--Naslagwerken. Referentiewerken --- CAD, design en industriële vormgeving --- Industrieel ontwerpen --- Industrieel ontwerpen. --- 745.036 <03> Design--Naslagwerken. Referentiewerken --- Industrial design --- Design, Industrial --- Mechanical drawing --- New products --- Design --- History