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Dissertation
Perception par les consommateurs d'un changement de nom de marque de service
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marques --- marketing --- telephonie mobile --- branding
Book
Les arnaques de la téléphonie mobile
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Authors:
Aoulou, Yves
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Magnant, Frédéric
ISBN: 2866455827 Year: 2005 Publisher: Paris : Ed. du Félin,
ISBN: 2866455827 Year: 2005 Publisher: Paris : Ed. du Félin,
Abstract | Keywords | Export | Availability | Bookmark
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