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History of civilization --- Affective and dynamic functions --- Senses and sensation --- History. --- History --- SENS ET SENSATIONS --- HISTOIRE

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English literature --- 20th century --- History and criticism --- Senses and sensation in literature

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Cognition --- Communication --- Senses and sensation --- Thought and thinking --- Cognition --- Communication --- Sens et sensations --- Pensée --- Psychological aspects --- Aspect psychologique

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#KVHB:Perceptie --- #KVHB:Visuele waarneming --- #KVHB:Gevoel --- #KVHB:Zintuigen --- #KVHB:Neuropsychologie --- #PBIB:2005.3 --- Perception --- Senses and sensation --- Sensation --- Sensory biology --- Sensory systems --- Supraliminal perception --- Knowledge, Theory of --- Neurophysiology --- Psychophysiology --- Cognition --- Apperception --- Thought and thinking --- Ouïe --- Système nerveux --- Gustation --- Olfaction --- Perception des couleurs --- Reconnaissance des objets --- Toucher --- Vision --- Perception. --- Senses and sensation. --- Sens et sensations.

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"Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering more than a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that finding. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three: Singapore Airlines, Apple, and Disney.)"--BOOK JACKET

zintuigen --- merkbeleid --- Product strategy --- merkimago --- Brand name products --- Business names --- Advertising --- Senses and sensation --- Produits de marque --- Raison sociale --- Publicité --- Sens et sensations --- Psychological aspects --- Aspect psychologique --- Brand name products. --- Business names. --- Senses and sensation. --- Psychological aspects. --- Advertising. --- brand name products. --- business names. --- psychological aspects. --- senses and sensation. --- #KVHB:Marketing --- #KVHB:Merkimago --- merken --- marketingstrategie --- Publicité --- Sensation --- Sensory biology --- Sensory systems --- Knowledge, Theory of --- Neurophysiology --- Psychophysiology --- Perception --- Brands (Commerce) --- Firm names --- Trade names --- Names --- Trademarks --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Commercial products --- Branding (Marketing) --- #SBIB:309H2812 --- #SBIB:309H2821 --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Advertising - Brand name products --- Advertising - Psychological aspects.