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Leisure marketing
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ISBN: 1136387862 1281008974 9786611008970 1423719689 008047893X 9780750655507 9781423719687 075065550X 9780080478937 9781136387869 9781136387814 1136387811 9781136387852 1136387854 9781138173446 1138173444 Year: 2005 Publisher: Oxford Elsevier Butterworth-Heinemann

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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport.


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Toeristisch ABC : vakwoordenboek voor toerisme, vrije tijd en recreatie
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ISBN: 905844113X 9789058441133 Year: 2005 Publisher: Leiden : ToerBoek,

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Een vakwoordenboek in een handzaam formaat met uitleg over tal van begrippen in de sectoren toerisme, vrije tijd en recreatie. Behalve de begripsomschrijving wordt met behulp van een pictogram ook aangegeven in welke (deel)sector het begrip toepasbaar is. Er zijn kruisverwijzingen naar aanverwante begrippen en enkele tabellen zorgen voor overzichtelijke samenvattingen. Bij een groot aantal begrippen zijn relevante websites vermeld.

Leisure and recreation in a Victorian mining community
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ISBN: 1134249039 1280247568 9786610247561 0203002962 9780203002964 6610247560 0415356970 9780415356978 9781134248988 9781134249022 9781134249039 9780415484916 1134249020 Year: 2005 Publisher: London New York, NY Routledge

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'Amusements they must have, or life would hardly be worth living...' Newcastle Weekly Chronicle, 1895This text explores life in the mining villages of the north-east of England in the nineteenth and early twentieth centuries - a time of massive social and industrial change. The sporting lives of these communities are often marginalized by historians, but this thoroughly researched account reveals how play as well as work were central to the lives of the working classes.Miners contributed significantly to the economic success of the north-east during this time, yet living condi

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